How Much Does An Ecommerce Website Cost In 2024 [A Complete Pricing Guide]

Updated on: June 3, 2024
eCommerce Website Cost

The internet has transformed the way we shop and conduct business. Online shopping has become increasingly popular as millions of people turn to e-commerce platforms for their purchasing needs.

In fact, it is estimated that the e-commerce market is expected to be $6.3 trillion in 2024 and continue to grow.

Recognizing the importance of this trend, business owners and entrepreneurs are starting to sell their products or services online.

So, if you are exploring the e-commerce business, the first thing to do is to build an e-commerce website.

But one crucial question that often arises is, “How much does an e-commerce website cost?”

As a leading e-commerce website development company, we understand the importance of this question.

In this blog post, we aim to provide you with a complete e-commerce website pricing guide. It will serve as a valuable resource to calculate the price for an ecommerce website.

Let’s get started.

How Much Does an Ecommerce Website Cost?

The average cost to build an eCommerce website is $1,500 to $30,000 or more.

This eCommerce website cost depends on many factors, such as the cost of eCommerce platforms, design & development, features, tools, domain, hosting, etc.

  • Registration of Domain: $10 to $30 annually

  • Web Hosting: $5 to $250 monthly (depending on the hosting plan and provider)

  • SSL Certificate: $0 (free of charge with some hosting providers) to $200 annually

  • Ecommerce Platform:

    1. Open-source (WooCommerce, Magento): Download for free. There might be a charge if you use any paid plugins, themes and extensions.

    2. Hosted solutions (Shopify, BigCommerce, or Wix): $20 to $300 monthly, based on the plan and features.

  • Website Design and Development:

    1. Prebuilt Themes: It will cost around $0 to $200

    2. Custom Design & Development: The cost is around $2,000 to $20,000 or more. It depends on the features, functionality, and complexity of your website.

  • Additional Costs To Consider:

    1. Payment Gateway Fees: According to the provider and transaction volume, cost can vary. For example, PayPal charges 2.9% + 30¢ for transactions over $10. Other providers like Stripe and Shop Pay have their own charges.

    2. Digital Marketing & Advertising: E-commerce marketing costs are around $2,500 to $12,000 per month covering strategies like SEO, paid advertising, and social media campaigns. However, cost differs as it depends on the budget and marketing strategy of the business.

    3. Website Maintenance & Support: Website maintenance for ecommerce sites can cost approximately 15% to 25% of the initial development cost annually. The cost varies based on the required maintenance support.

Need a Tech Partner to Start or Manage Your eCommerce Store?​

Partner with us for expert guidance in launching and managing your online store. Reach out today to take the first step toward your thriving digital presence.

Factors That Affect the Cost of an Ecommerce Website

Several factors contribute to the overall cost of an eCommerce website. It includes:

1. Domain

The domain name is the first essential factor to consider when estimating the cost of an e-commerce website.

A domain is the unique web address that users will use to access your website. Buying a domain name typically costs between $2 and $20 per year.

The price can vary depending on the extension (.com, .net, .org), where you buy from and the popularity of it.

You can buy a domain for up to 10 consecutive years, which will cost up to $50 to $150. It is recommended to register your domain for years in advance as it helps you secure your online identity, improve rankings and save more costs in the long term.

2. Hosting

Hosting means it’s a server space where your website files are stored and made accessible to visitors.

The estimated cost of web hosting starts from $2.75 to $1,000 or higher per month. The cost depends on factors like the hosting provider, the type of hosting, the storage capacity, and the additional features provided.

When it comes to eCommerce hosting, there are two choices available:
  • Self-hosted eCommerce Platforms
  • Saas eCommerce Platforms

Self-hosted eCommerce Platforms

The estimated cost for a self-hosted eCommerce platform is around $2.75 – $2,000 per month.

Few eCommerce website builders like WooCommerce and Magento are free. You only need to have an account with an eCommerce hosting provider to manage your files and buy a domain.

The website hosting plan for beginners starts at $7.99 per month, the domain name $14.99 per year and the SSL certificate starts from $69 per year.

Web hosts like Bluehost offer affordable services with a free domain and SSL certificate for $2.75 monthly.

One thing to consider in a self-hosted eCommerce website is when your business starts growing, you need to update your hosting plan to handle more traffic. It can cost you around $100 to $1,000 per month.

SaaS eCommerce Platform Hosting

The estimated cost for SaaS ecommerce is around $29 to $399 per month.

Ecommerce platforms like Shopify and BigCommerce do not require installing, managing, or hosting a domain on your own. Everything is included in your monthly subscription fee.

They both are highly scalable eCommerce platforms to sell your products online. Both platforms include SSL, but you need to purchase a domain name separately.

These platforms have different features, so choose the right plan for your needs.

3. Complexity

The complexity of an eCommerce website depends on the functionality, design, and overall user experience.

The more complex website requires more development time and resources, which impacts the overall cost. Here we have categorized website costs based on the complexity of the website.

Simple
Simple eCommerce websites have basic user interface design and core functionality. It cost around $2,000.

Mid-level
The development of a mid-level eCommerce website costs you around $10,000. It is more complicated, including a personalized user interface and a few API integrations.

Advanced
eCommerce websites with advanced functionality, high bandwidth, and responsive UI animation will cost around $20,000 or more. Amazon is the most popular eCommerce site in this category.

Complexity of Website Estimated Cost
Simple $2000
Mid-level $10,000
Advanced $20,000

4. Ecommerce Website Development Approach

You need to decide the approach you take to develop an eCommerce website, as it has a huge impact on the overall cost. Two main approaches to consider:

Using eCommerce Website Builders
Using an eCommerce website builder is suitable for businesses looking for quick launches and simple websites. These web builders (Shopify, Wix, Squarespace) provide ready-to-use templates, built-in features and a few integrations.

Small business owners can opt for a pre-built platform for cost-effective and time-efficient solutions as it costs around $1,000 to $8,000 per year.

In contrast, they may have limitations in terms of customization and scalability compared to custom development as their business grows.

Using Open-source CMS
Another approach to consider for developing an e-commerce website is using an open-source CMS such as WordPress with WooCommerce, Magento and BigCommerce.

These CMS platforms offer a robust foundation to build customized e-commerce websites with extensive flexibility and scalability.

The average cost for a basic setup is around $5,000 to $20,000 or more. However, evaluating your specific business needs, technical expertise, and available resources is essential to ensure the selected CMS aligns with your long-term business goals and budget.

Custom Development
Custom development is suitable if you have unique requirements that existing eCommerce platforms cannot easily fulfill. This approach provides flexibility and full control over the design and functionality of your website.

However, it requires more time, effort and resources resulting in high development costs. The cost of custom eCommerce website development starts from $3,000 and can go up to $50,000 or more.

It is recommended to consult an eCommerce website development company. We have a team of professionals who analyze your requirements and suggest the right way of developing your website. We also help you build a website that balances functionality, customization and cost.

5. Type of Development Team

When it comes to estimating the cost of building an e-commerce website, choosing the type of team has a considerable impact. Let’s check the three types of teams and how they impact the overall costs.

In-house Team
Hiring an in-house team offers several benefits of having a dedicated team of professionals, offering more control and flexibility. But you need to assess the cost to handle the team effectively that includes web developers, designers, and other necessary roles.

The cost of building an e-commerce website with an in-house team is $180,000 or more. Recurring costs for in-house teams will also be added.

However, the cost is relatively higher compared to other options due to salaries, benefits, overhead expenses and more. Also the size of the team, their skill level impact on the overall cost.

Outsourcing to eCommerce Development Company
Hiring an e-commerce web development company handles tasks for startups and large enterprises globally. They are experts in building and launching successful e-commerce websites.

The estimated cost to develop an ecommerce website by outsourcing is $10,000 to $50,000.

They have professionals experienced in development, following a streamlined approach, resulting in a faster time-to-market and a higher level of expertise and support.

The table below shows the cost of developing an ecommerce website based on team type:

Team TypeDevelopment Cost
Local Development Company$180,000
Outsource Agency$10,000 to $50,000

6. Location of Development Team

There is a difference in living expenses from country to country. So the price of hiring experts for developing an e-commerce website varies as it depends on several aspects.

The table shows a general overview of how costs may vary based on different regions.

Country Hourly Rate
United States $100
United Kingdom $90
Canada $90
Australia $80
Western Europe $70
India $35
The most preferred destination for outsourcing is India, as they offer the best cost and quality ratio. However, these are general estimates and may vary depending on several factors.

7. Ecommerce Website Design

The design of your ecommerce website needs to be engaging and visually appealing to customers. It helps you establish brand identity and enhance the overall user experience.

You can use either an existing template or a custom theme, which influences your eCommerce website design cost. Let’s get into detail.

Template-Based Design
It includes using pre-designed templates or themes provided by e-commerce platforms. You may get free themes on popular web-building platforms like BigCommerce, Shopify, and WooCommerce.

However, these templates can eliminate the uniqueness of your brand. So you need to customize the template design with additional features.

The eCommerce website design cost for a template is between $500 and $9,000 while customizing the template design costs around $1,000 to $5,000.

Custom Design
Opting for custom design is necessary if you want a unique and fully customized design that reflects your brand identity and stands out from competitors.

Custom design involves working with a web design agency who knows the latest eCommerce design trends and creating visually appealing UI based on your needs.

The cost of custom eCommerce website design ranges from $5,000 and above as it requires more time, expertise, and investment.

8. Payment Processing

Payment processing is critical for any e-commerce website that manages secure online transactions. The costs for payment gateway service on your ecommerce website depend on several things,

  • The flexibility of the eCommerce platform
  • Payment processing fees per transaction
  • Modes of payment

Your payment processing costs will depend on your eCommerce platform and your chosen payment services.

For example, suppose you have built a Shopify ecommerce store. In that case, the options you can choose for payment are Shopify Payments or other integrable third-party payment gateways like PayPal, Stripe, etc.

Shopify Payment processing costs are 2.9% + $0.30 per transaction; for advanced Shopify, it is 2.4%. If you switch to a third-party payment gateway, Shopify will charge payment gateway fees plus an extra 2% charge above payment processing costs.

For WooCommerce and BigCommerce, the payment processing cost for PayPal or Stripe is 2.9% + $0.30 per transaction. Both are tied for the lowest cost.

9. Ecommerce Website Content

Content plays a vital role in attracting and engaging customers on your e-commerce website. So you need a copywriter who writes eye-catching content for your website.

The budget will be based on the following:

  • Hiring for blog posts & product descriptions
  • Visual content creation
  • Professional product photography

The cost of copyright would range between $100 to $1,000 per day and varies based on the complexity of your niche.

10. Ecommerce Website Marketing

Marketing an ecommerce website is essential to drive traffic, increase brand visibility and generate sales. The cost depends on several marketing strategies, your target audience, and the competitiveness of your industry.

PPC Advertising
Small to medium-sized businesses invest in PPC every month.

The cost can range from $1 to $50+ per click, depending on the industry, target audience size and campaign goals.

The monthly budget for the PPC campaign would be in the range of $500 to $10,000 or more.

Search Engine Optimization (SEO)
The average cost of search engine optimization is $500 to $1,000 per month.

Here, on-page SEO that includes keyword research, content optimization and more could range from $500 to $5,000 or more.

Off-Page SEO that includes guest blogging and link building would cost around $500 to $3,000 or more.

Social Media Marketing
On average, businesses need to handle content creation, posting, engagement of audience, and community management. This cost would be anywhere from $500 to $10,000 per month, depending on the competitiveness.

It’s important to consider your business-specific needs, goals and competition in the industry when estimating marketing expenses.

It’s advisable to consult with a digital marketing company to get accurate cost estimation along with the desired outcome.

11. Website Maintenance

Your ecommerce website needs constant attention and support. Here are the estimated maintenance costs for different websites based on their size:

  • Small-size eCommerce website maintenance costs would be  $100 per year.
  • Mid-size eCommerce website maintenance cost would be $400 to $500 per year.
  • The larger-size eCommerce website maintenance cost would be $1,000+ per year.

The cost of website maintenance can vary as it depends on the frequency of updates, level of ongoing support required, complexity of websites and more.

You can ask for a maintenance package as per your requirement to a website maintenance company. If you want to know package details then you can reach out to our experts, they will tell you the package price and what it includes.

Different Types of Ecommerce Websites and Their Costs

Small Business Ecommerce Websites

A small business website provides a cost-effective and streamlined solution.

An ecommerce website’s estimated cost for a small business is around $500 to $3500. These websites focus on essential features such as product listings, shopping carts, and secure payment gateways.

Small business owners can utilize user-friendly platforms like Shopify or WooCommerce. They are quite affordable to begin your online journey.

Enterprise Ecommerce Websites

Enterprise-level websites cater to large-scale operations, which demand advanced functionalities and infrastructure.

The estimated cost of an ecommerce website for an enterprise starts from $17,000 to $50,000 or more.

Of course, as businesses grow, so do their e-commerce needs. These websites handle complex business processes such as ERP and CRM seamlessly.

Custom Ecommerce Websites

Many businesses have unique demands to build their online presence. For that, custom e-commerce websites are the solution.

The estimated cost of a custom ecommerce website is around $35,000 to $170,000.

These websites provide flexibility to businesses to personalize their website according to their specific needs. But it comes with a higher price.

Need Quote for Your Ecommerce Website Requirements?​

Reach out to our experts, they will brainstorm your requirements and provide you a free quote and timeline for your requirements.

Ecommerce Website Costs by Platforms

There are a variety of CMS and platforms to build an ecommerce website. These platforms/CMS play a very good role in deciding the ecommerce website cost. Let’s look at them.

Shopify: Shopify is a user-friendly website builder. It provides you with different plans catering to various business sizes. Shopify website builder cost is estimated to be $29 to $299 per month. There might be additional costs for external payment gateways or usage of any premium themes.

Wix: Wix is an intuitive platform with ecommerce plans tailored for different needs. The estimated Wix ecommerce pricing is around $23 to $49 per month with no additional transaction fees.

WooCommerce (WordPress Plugin): WooCommerce integrates seamlessly with WordPress to provide a custom eCommerce solution. WooCommerce is a free WordPress plugin. Additional cost is around $10 to $30 per month for hosting and other paid plugins that you use.

Magento: Magento is an open-source ecommerce platform. It caters to businesses with complex requirements that offer scalability and customization. The estimated cost of a Magento e-commerce website starts at $22,000 per year.

GoDaddy: GoDaddy website builder simplifies creating an e-commerce website. It offers suitable plans for businesses of all sizes. The estimated GoDaddy ecommerce pricing is around $19.99 to $29.99 per month. The transaction fees are based on the chosen plan.

Webflow: Webflow combines flexibility and functionality. It is ideal for businesses that are looking for an amazing visual appearance with the best e-commerce functionality. The Webflow pricing for ecommerce websites is $12 to $36 per month.

BigCommerce: BigCommerce focuses on scalability and growth. It provides a comprehensive e-commerce solution to businesses. BigCommerce website cost is around $29.95 to $299.95 per month with no additional transaction charge.

How to Estimate the Cost of Your E-commerce Website?

Building an e-commerce website involves strategic planning and budgeting. So here are three effective ways to estimate the cost of your ecommerce website.

Get Quotes from Different Web Development Companies

Look for various web development companies to seek quotes for your project. It allows you to gather insight into the potential cost.

Provide them with details of your project, requirements, and desired features you want. They will analyze your needs and provide you with an estimated quote. It includes development, design, and any additional services.

Also, keep in mind that the estimated project quotes can vary based on the expertise and experience of the company. So consider the factors beyond the cost, including their client reviews and portfolios, when making decisions.

WebyKing is one of the best full service web companies that have expertise in eCommerce and have delivered many eCommerce websites successfully. If you want to know the quote for your requirements then you can contact us. We will help you with requirements brainstorming, quote calculation, and the best way to develop your website.

Use Online Cost Calculators

Online cost calculators can serve as helpful tools for beginning and getting to know approximate figures, which help you with your initial budgeting.

Many online platforms provide cost calculators specifically built for estimating the cost associated with developing an ecommerce website. These tools allow you to input information about your business size, desired features, and functionality.

Also, the quick estimates are in general and not described according to specific nuances of your business.

Do Your Own Research

To understand the different components that impact the cost of an ecommerce website, conduct your own research.

Explore case studies of similar businesses and understand their website’s features and costs. Inspect different ecommerce platforms, hosting providers, and development tools.

Get to know the market price for services such as design, development, marketing, and maintenance so that you can make informed decisions.

How to Reduce the Cost of Your Ecommerce Website? [Best Tips]

  • Begin with basic features and scale as your business grows.
  • Select an ecommerce platform like WooCommerce (for WordPress) that aligns with your needs and budget.
  • Utilize free plugins, themes, and tools to minimize expenses. Don’t ignore security while choosing free extensions.
  • Reduce file sizes for images and content for faster loading times and save on hosting costs.
  • Modify pre-built templates instead of opting for fully custom designs.
  • Manage content updates in-house to avoid ongoing maintenance fees.
  • Research and choose affordable hosting plans with reliable performance.
  • Consider hiring freelance developers for specific tasks to control labor costs.

Conclusion

We hope that by understanding the factors influencing cost and implementing strategic measures, you can maintain a balance between functionality and budget.

Remember, the cost of your ecommerce website is an investment for the future. Whether you are a startup with a budget constraint or an enterprise looking for expansion, there are options and strategies to suit every need.

If you want the best strategy and quote for your eCommerce website then feel free to reach out to us.

At WebyKing, we specialize in ecommerce website development services and tailor solutions that fulfill your requirements. Let us be your trusted partner and help you establish or enhance your online presence.