10 eCommerce UX Best Practices to Follow

Published: April 20, 2023
eCommerce UX Best Practices

In recent years, eCommerce has become an increasingly popular way for consumers to purchase products and services. With the growth of online shopping, there has been a significant focus on user experience (UX) design for eCommerce websites. A well-designed eCommerce website can increase sales, improve customer loyalty, and boost user engagement.

eCommerce UX, or user experience, refers to a customer’s overall experience while browsing and interacting with an online store. In today’s digital age, creating a positive and engaging eCommerce UX is crucial for businesses to attract and retain customers and increase conversions and sales. ‘

To achieve this, there are various eCommerce UX best practices that businesses should consider and implement, from optimizing website navigation and product pages to providing clear and concise product information and incorporating social proof.

These best practices can help businesses create a seamless and enjoyable shopping experience encouraging customers to return and make repeat purchases.

What is eCommerce UX?

eCommerce UX refers to the user experience design of an eCommerce website or online store. It involves creating a seamless and intuitive shopping experience for customers focused on meeting their needs and preferences.
  • The goal of eCommerce UX is to create an online shopping experience that is both enjoyable and efficient, leading to increased customer satisfaction, repeat purchases, and brand loyalty.
  • By focusing on eCommerce UX, businesses can create a competitive advantage in the crowded online marketplace.
  • A well-designed eCommerce website with a positive user experience can increase conversions, drive sales, and build brand loyalty.
You need to make your eCommerce user experience (UX) sophisticated and compatible with your business model to attract a wide range of visitors and facilitate seamless shopping.

Why is eCommerce UX Important?

The importance of eCommerce UX cannot be overstated, as it directly impacts customer satisfaction, retention, and conversion rates.

  • According to a study by Baymard Institute, the average cart abandonment rate for online stores is 69.57%, with 28% of these cases attributed to a complicated checkout process.
  • A well-designed checkout process that is streamlined and easy to use can reduce cart abandonment rates and increase conversion rates.
  • Furthermore, a study by Google found that 61% of users don’t prefer to return to a mobile site if they have trouble accessing it, and 40% will instead visit a competitor’s site.

This highlights the importance of mobile-responsive design for eCommerce websites, as failing to provide a positive mobile experience can result in lost sales and customers. In addition, 30% of all US eCommerce sales are now conducted on mobile devices, making it essential for businesses to prioritize mobile UX design.

In short, by investing in eCommerce UX design, businesses can create a positive and engaging online shopping experience for customers, leading to increased customer loyalty, enhanced conversion rates, and, ultimately, increased revenue.

10 Best Practices for eCommerce UX

Here are ten best practices for eCommerce UX that can help businesses create a seamless and efficient online shopping experience for their customers:

Conduct User Research

Conducting user research is a critical step in eCommerce UX design. It gathers insights about customer behavior, preferences, and pain points through surveys, user testing, and analytics.

By understanding the needs and preferences of users, businesses can create a user-centered design that meets the expectations of their customers, leading to increased satisfaction and loyalty.

Optimize Navigation

A simple and intuitive navigation system can make it convenient for users to find what they want on an eCommerce website. This can include clear categories, filters, and search functionality.

Design for Mobile First

Mobile-first design in eCommerce UX means designing the website or app with a focus on optimizing the user experience for mobile devices first and then adapting it to larger screens. This approach recognizes the growing importance of mobile devices in online shopping and ensures that the user experience is seamless and effective on smaller screens.

Improve Product Pages

Improving product pages in eCommerce UX involves optimizing the layout, design, and content to provide a seamless and engaging user experience that guides shoppers toward making a purchase.

This can include using high-quality images, providing detailed product information, highlighting the uniqueness of the product, and incorporating social proof and customer reviews.

Streamline Checkout Process

Streamlining the checkout process in eCommerce UX design involves:
  • Simplifying the steps required to complete a purchase.
  • Reducing distractions and obstacles.
  • Providing clear and concise instructions and feedback throughout.
This can include offering multiple payment and shipping options, using progress indicators, and minimizing form fields to improve usability and increase conversion rates.

Use High-quality Visuals

Using high-quality visuals in eCommerce UX design can significantly enhance the user experience by showcasing products in the best possible light, conveying USP, and fostering an emotional connection with the brand.

This can include using professional product photography, 3D modeling, videos, and interactive visual elements to engage and inform shoppers.

Provide Concise Product Information

Providing concise product information in eCommerce design is essential for helping shoppers make informed purchase decisions quickly and easily. One way to achieve this is by utilizing descriptive and unambiguous product titles, presenting modern features in bullet points, and using concise product descriptions that emphasize the unique selling points and benefits.

Use Social Proof

Using social proof in eCommerce UX can build trust and credibility with potential customers, boost the sales funnel, and reduce cart abandonment. This can include displaying customer reviews and ratings, showcasing user-generated content, and featuring social media endorsements and influencer collaborations.

Focus on Customer Support

Focusing on customer support in eCommerce UX ensures a positive and satisfactory shopping experience. This can include providing clear and accessible customer service channels, such as live chat, email, or phone support, and offering detailed FAQs, return policies, and shipping information to address potential concerns and issues.

Use Clear and Concise Language

Using clear and concise language throughout an eCommerce website is important from a UX point of view because it helps to enhance the overall user experience. Clear language means using simple and easy-to-understand words and phrases that are familiar to the target audience. Concise language means keeping the message brief and to the point without using unnecessary words or phrases.


By incorporating high-quality visuals, concise product information, social proof, and streamlined checkout processes, businesses can improve conversion rates, build trust and loyalty, and ultimately drive success in the competitive world of eCommerce.

WebYKing’s ecommerce website design and development services emphasize the importance of eCommerce UX practices in driving business success. By implementing best practices such as clear and concise product information, easy navigation, and incorporating social proof, Webyking helps businesses create a seamless and engaging shopping experience for their customers.

This, in turn, can lead to increased conversions, higher sales, and improved customer satisfaction and loyalty. As the eCommerce landscape continues to evolve, Webyking stays up-to-date with the latest UX trends and technologies to ensure that its clients remain competitive and successful.