14 Common Web Design Mistakes To Avoid in 2022

Common Web Design Mistakes to Avoid

Having a website is necessary for this digital era. Hence, various businesses and startups have taken their business online through a website.

A professional website for your business aims to capture the target audience’s attention, engage users, and urge them to take a specific action.

If you have already launched a fully functional website, you might be familiar with standard web design principles. However, if you are not getting traffic & conversions on your website, you might be doing some mistakes.

Moreover, if you are planning to launch a new website, there are some crucial web design mistakes that you should avoid.

We have been working in the web design field for a long time and have created some of the best websites for clients worldwide. Hence, we have an in-depth knowledge of web design.

We have researched factors that don’t help your website grow and found some common web design mistakes that you should avoid.

Before we move on with the website design mistakes, let’s get to some basics.

What is Web Design & Why is it Important?

Web design represents the overall look & feel of a website on the internet. It is a method of planning and organizing various things like layout, images, fonts, colors, and graphics on a website.

Coming to the next question, why is web design important?

A good web design is the most crucial part of any website. Here are some reasons behind it.

  • It helps you build an effective first impression of your brand among users.
  • The audience assumes how you are going to treat them based on the web design.
  • A proper UX helps your audience to access your website efficiently.
  • It helps you to establish trust among the users easily.
  • It helps to make an effective SEO strategy.

Now, let us move on with the common web design mistakes that you should avoid to attract users and expand your business.

1. Improper Navigation

In the fast-paced world, users want all things instantly.

Website navigation should allow users to discover all the things on the site from start to finish without hindrance.

Here is the list of navigation issues you should avoid to attract users and generate more conversions.

Keeping Logo in Center or Right

When you keep your website logo at the center or the right side of the website, a user finds it hard to navigate.
Keeping Logo in Center or Right
Moreover, keeping the logo at the center decreases brand recall. Hence, you should never place the logo on the center or right side.

Hidden Navigation Menu

All of your website visitors will move to your site with the help of the navigation menu.

If you keep hidden navigation menus, users will get confused. They will think about where the menu will take them and whether they are on the right page.

For example, Time magazine company has hidden the navigation in the hamburger menu on their website.

Hidden Navigation Menu
Image Credit: Time Magazine
On the other side, if you offer an excellent navigation menu as per the users’ needs, they will remain on your website for a long-time.

Uncontrollable Navigation

Any kind of animated navigation that rolls, bounces, or moves when users access the information on the website is known as uncontrollable navigation.

Users don’t like to spend time figuring out how to use navigation. If your site has uncontrollable navigation, they will leave your website.

2. Non-responsive Design

To understand what non-responsive design is, you need to know the meaning of responsive design.

A responsive design is a method that emphasizes creating websites that should automatically adapt to the user’s behavior and environment depending on the screen size, platform, and orientation.

A non-responsive design doesn’t focus on the user experience and delivers a poor web page layout, resulting in difficulty accessing a website.

In today’s digital era, most people use different mobile devices other than PCs to access the content on the web.

According to Statista, mobile devices generate 54.8 percent of the global website traffic.

Moreover, a few years ago, Google introduced mobile-first indexing for all the content; which means Google uses a mobile version of the content for indexing and ranking.

3. Slow Loading Speed

Users don’t like to remain for long on a site that is slow to load.

To ensure that your website loads quickly and offers a great user experience, you need to focus on some essential things.

Firstly, you need to focus on optimizing the website’s images and if the size of the images is big, try to reduce it.

Secondly, plugins, themes, and other third-party libraries affect a website’s speed. Hence, you need to update these things to the latest version constantly.

Lastly, test your website every time after the update. By doing this, you can identify the mistakes and correct them before the launch.

4. Multimedia Web Design Mistakes

Another crucial web design mistake you need to avoid is using multimedia inappropriately. There are several inevitable multimedia mistakes that you should avoid on your website.

Autoplay Videos with Sound

Users find it frustrating when they visit a website or a web page, and videos start from nowhere. Moreover, videos affect the loading speed of the website.

Therefore, if you want to provide a better experience to users, you should not autoplay videos until a user takes action.

Never Use Generic Photos

Whenever you integrate free stock photos on your website, it doesn’t provide clarity to the users. Also, it creates a weak impression of your website.

Instead, you should integrate original photos on your website which convey some story or teach something important.

No Favicons

The majority of users keep various tabs open while browsing online. If your website doesn’t have a favicon, users can’t identify it quickly.

On the contrary, by using a favicon, users can identify your website. It also helps in branding.

Using Carousels

Carousels are one of the things that are used by various websites worldwide. However, they have issues like low visibility, slow loading, etc. Hence, they are considered conversion killers.

Therefore, instead of using carousels, you should focus on presenting the most important message on the homepage.

5. Typography Errors

Typography is the art of choosing the right font, size, color, layout, alignment, and other factors that affect web design.

Typography has a great impact on how users read the information on a website. There are specific common typography errors that you should avoid to provide a positive experience to the users. They are as follows:

Using Vague Fonts

Users find it difficult to read on your site whenever you use cursive fonts, handwritten scripts, or symbols. Moreover, they will have issues with cognitive fluency which means they would find it challenging to understand the information.
Using Vague Fonts

Adding Too Many Fonts

Integrating more fonts into a website creates confusion in the mind of the users. They feel distracted while accessing the information on the website.
Adding Too Many Fonts

Using Opposing Fonts

Using two conflicting fonts draws the attention of the user away from the information you want to convey.
Using Opposing Fonts
Apart from these errors, you need to ensure that font size is standard and there is proper spacing between characters.

6. Not Focusing on 404 Page

A 404 page is also called an "error page" or "Page not found" page. This page usually gets displayed when a user reaches the desired domain; however, their URL path doesn’t have any information.

On a website, 404 pages are responsible for the decrease in traffic. Moreover, a survey on 3,475 users indicated that about 39.2% of people don’t even take action to solve the error.

It indicates that a 404 page plays an essential role in any website.

Your primary purpose of a 404 page should be to convert a user’s negative encounter into a positive one. For this, you need to create a custom 404 page for your website.

There are several well-known strategies that you can implement on your 404 pages.

  • You can induce some humor on the 404 pages.
  • Provide some communication options to the users.
  • Lastly, you can provide some navigation links to the users.

7. Content Mistakes

Content is the most essential part of any website. It is the thing that helps you reach the potential audience and urge users to take a particular action on your website. If you are not able to achieve your business goals, you might be committing some crucial content mistakes.

Content Not Focused on Target Audience

If you are writing too much content or too little content mentioning your business & how great you are, you might be losing many users.

It happens when you are not focusing on the user’s goals, visions, problems, fears, and solutions.

One of the simple strategies to adopt is to create a user persona of the target audience and then integrate content such as blog posts, product/service pages, etc., useful for your potential audience.

Content isn’t Scannable

The majority of people on the web usually scan the content. Therefore, your website content needs to be scannable.

To make your website content scannable, integrate various headings, add bullet points & lists, highlight key phrases, use shorter paragraphs, etc.

Not Using WhiteSpace Properly

Whitespace is the space between the text, images, graphics, and other blocks on a website.

If you have integrated whitespace properly, it helps you attract users, increases readability & comprehension, improves navigation, creates a balance between image & text, and makes your brand unique.

If there is no whitespace, the user finds it difficult to read the website. On the contrary, too much whitespace also affects the website.

Therefore, whitespace needs to be used effectively to convey your message and fulfill the user’s goals. To understand well, check out these minimalist website design examples where whitespace is used properly.

8. A Lack of Clear CTA

A call-to-action is the main element on a webpage that urges users to take a specific action.

If your website doesn’t have a clear CTA, it is one of the most common website design mistakes.

CTAs are the most crucial thing in a website to complete the sales funnel. They are used to convert first-time visitors to prospects.

Therefore, if you don’t have a proper CTA on your website, you might be losing a big chunk of leads. Besides this, if you integrate many CTAs, then users might get irritated.

To avoid these things, you should integrate a CTA that informs users of the actions they have to take. Here, users should be able to understand what they have to provide and what they will get in return.

Lack of Clear
You can use compelling phrases that urge users to click on CTA. However, make sure that your CTA is clear. Also, keep the form filling short. Lastly, add some of the CTAs popular worldwide, such as Get Started, Subscribe Now, Sign Up, Buy Now, etc.

9. Having Infinite Scrolling

Infinite scroll is a web design strategy; in which whenever a user reaches the bottom of the page, new content loads automatically.

Even though it might look good to keep users hooked on the webpage, it harms your website.

You may have a question, how?

Google bot can only crawl a web page loaded for the first time and avoid going further. Hence, it affects your SEO.

Infinite scrolling takes a lot of time for loading, and users find it hard to access content on your website. Therefore, you should avoid infinite scrolling in web design.

10. Annoying Ads that Hide Content

Ads are one of the essential sources of income for websites. However, if you place annoying ads that irritate users, you might lose many users. Here are some of the most common web design mistakes you should avoid while placing ads.

Too Many Ads Above the Fold

A user visits a web page to find a solution to the problem through content.

However, with too many ads placed above the fold, users might leave your website.

Moreover, Google penalizes a website with too many ads above the fold. Here, you can place one banner above the fold.

Disruptive Pop-ups

Pop-ups are also known as overlay ads that cover the entire content on the website. Here, users can’t view the main content and are forced to watch the ad or find the button to close it.
Disruptive Pop-ups

A situation like this affects the bounce rate here. If more visitors close a page within a few seconds of their visits, it results in a high bounce rate, and Google gives that site a low ranking.

If you don’t have other options but to include pop-up ads, you can do the following things.

Firstly, you can show users a pop-up after they have remained on your site for 30 seconds. Secondly, you can display a pop-up to users after they scrolled the page 50%.

Roadblocks

It is a type of full-page advertising which is way ahead of full-screen floating ads. It redirects the user to a unique URL, including a button for the user to move ahead to their destination.

Whenever users get redirected to a specific URL from the site they are browsing, they suppose it’s a spam link. Hence, the majority of users click on the back button. This further results in a high bounce rate as compared to pop-up ads.

Therefore, you should not integrate these types of ads on your website.

Ads Hidden as Content

To obtain traffic from pay-per-click users, some sites hide the ads just like the content.

Several basic methods consist of a related content section having a chunk of links to other similar topics or a navigation bar that directs you nowhere.

All of these are regarded as ads, and they fool users into clicking on ads. Moreover, Google can penalize these kinds of ads. Hence, you shouldn’t include these types of ads.

Multiple Ads Separating the Main Content

Several sites like to take most of the benefits of ads; hence, they place the ads within content rather than on the side or the bottom. Thus, placing multiple ads on a webpage results in a dispersed pattern: content, ad, content, ad, and so on.

Google quality guidelines consider it as a bad design that disrupts the flow of the user. Lastly, if you want to insert an ad inside the content, keep it one for each page.

11. Difficult to Find Contact Info

Not having accurate contact information on the website is another common web design mistake you need to avoid.

Whenever a user decides to buy a product or use your services, they are looking for your contact information. However, if they cannot find it quickly, they will leave your website, and you will lose leads.

Therefore, you need to ensure that you have integrated the contact us page properly on your website. A better strategy is to allow users to contact you via different mediums such as contact numbers, email, skype, or social media handles.

Lastly, it is not required to have a fancy contact us page; users are just looking to contact you, that’s it.

12. Weak Search Engine Optimization

Web design is more than just creating layouts and user journeys. The Wikipedia definition of web design includes web graphic design, UI/UX design, proprietary software, and search engine optimization (SEO).

The simplest way to break your traffic and efforts is through poor Search Engine Optimization (SEO). Hence, neglecting SEO is one of the most common website mistakes. It will not get visitors because people can’t discover your site on the search engine.

Users may be attracted to good material by default, but terrible content may cause them to flee. Therefore, you should give utmost importance to SEO.

Besides this, there is no magic wand to rank higher on the search engines within a day.

Some of the things you should focus on to rank higher on search engines are as follows.

  • Use long-tail keywords in the content to match users’ search queries.
  • Post high-quality content on a regular basis.
  • Integrate relevant keywords in the content.
  • Never do keyword stuffing.

13. Ugly or Irrelevant Images

Images and photos can convey ideas that text alone cannot. Many websites employ photos that are unattractive, low-quality, or irrelevant. Visitors get turned off by photographs that aren’t of good quality.

Many businesses are still ignoring their photos and relying on low-quality, irrelevant images these days. These photos will put off visitors, resulting in lowering conversion rates.

On the contrary, irrelevant photos will confuse your visitors and refrain them from taking the necessary action. Another essential thing is that you should avoid clogging up your website with too many photos, since they can divert attention away from the CTA, resulting in a drop in conversions.

14. Unclear Brand Messaging

One of the other common website design mistakes is having unclear brand messaging. The most obvious way to distinguish yourself from the crowd is to use your brand messaging.

It’s something that all the giants do, and it’s something you should pay close attention to as well. Brand messaging that is unclear will cause more harm than you anticipate. Visitors will depart if they can’t figure out who you are or why they have to trust you.

If you want to get out of this, you should focus on one of the most essential elements, i.e., storytelling.

With clear & effective communication, you can attract the audience and connect with them emotionally. Your message should depict your brand’s future goals, values, and beliefs.

If you want to convey your message clearly, the first step is to develop a distinct persona for your company. Then try to communicate with your audience in that same tone and voice. For instance, if your brand is a person, you will provide some characteristics and features.

In short, you should focus more on the pain points of the users and less on what your company does. By this, you can gain more traffic and leads.

Final Words

Here we conclude our exclusive list of common web design mistakes.

It would be best if you avoid these mistakes while updating your website. Besides this, you need to prevent website mistakes while creating a new website.

If you cannot find issues on your website or want to build an error-free website from scratch, don’t hesitate to reach out to a professional web design agency.

WebyKing offers the best custom website design services to startups and businesses worldwide. Hence, we can understand your business requirements and provide you with the most suitable solution.