32 Best Digital Marketing Tools to Grow Your Business Online

Updated on: May 29, 2024
Best Website Marketing Tools

In today’s fast-paced digital world, having a strong online presence is crucial for websites. Website marketing tools play a vital role in helping website owners to create and improve their online presence.

These tools help optimize your website’s performance, enhance user experience, and boost visibility. They help in SEO, social media management, email campaigns, and analytics, ensuring you reach and engage your target audience effectively.

Investing in the right marketing tools can simplify tasks, save time, and ultimately drive more traffic and conversions, contributing to the overall success of your online business.

As a leading website marketing company, we have used all these website marketing tools for a very long time. In this blog, we have explained some of the best website marketing tools that can help you promote your website.

So, let’s explore the tools by digital marketing activities that take your online presence to new heights.

SEO Tools

Search Engine Optimization (SEO) is crucial to increase website visibility and attract organic traffic. By using SEO tools, you can optimize your website’s content, keywords, and backlinks to align with search engine algorithms, resulting in higher rankings. It increases visibility and enhances your online presence, attracting more visitors.

Here are some of the most popular SEO tools;

1. Google Search Console

Google Search Console is a free tool provided by Google that provides valuable insights into how Google views and interacts with your website. It offers features like performance reports that allow you to analyze your website’s click-through rates and identify search queries that bring users to your site.

Using data-driven insights, you can optimize your website’s content, identify keywords that generate traffic, and troubleshoot any issues affecting your site’s visibility.

Moreover, the Search Console alerts you to critical issues, such as identifying errors and security concerns, and ensures that your website remains healthy and accessible to users.

In summary, Google Search Console helps website owners to make informed decisions to boost visibility, user engagement, and overall performance in search results.

2. Ahrefs

Ahrefs is a comprehensive suite of SEO tools that helps websites to grow and improve their online presence. It provides valuable insights into various aspects of online presence, such as backlink analysis, keyword research, and site audits. By examining backlinks, Ahrefs allows you to identify which sites link to your website and refine your link-building strategy.

The keyword research feature helps you to discover relevant search terms and optimize your content for better visibility. Additionally, site audits help you to uncover and address issues that may impact your search engine rankings.

Overall, Ahrefs provides valuable data to enhance your SEO efforts, driving organic traffic and contributing to sustained online growth.

3. SEMrush

SEMrush is a powerful SEO toolkit that offers various tools to analyze competitors, identify the best keywords for content, and improve search engine rankings.

SEMrush also helps identify opportunities for backlinks and resolve technical issues on websites. With features like site audits, SEMrush ensures a seamless user experience.

In simple terms, SEMrush provides website owners with the necessary tools and data to enhance their online presence, attract more visitors, and achieve overall growth.

4. Moz

Moz is a tool that helps improve the online presence of websites. Moz Pro offers several features, such as keyword research, site audits and backlink analysis. These features allow users to identify relevant keywords, optimize websites for search engines, and track performance.

Moz’s insights greatly enhance website visibility, attract organic traffic, and grow an online presence.

5. Google Trends

Google Trends is a valuable tool that provides insights into the popularity of search queries on Google. It displays the frequency of specific terms over time and in different regions, allowing businesses to analyze trending topics and tailor their website content accordingly.

It improves visibility and attracts more visitors by creating timely and relevant content that aligns with user preferences. Ultimately, this contributes to the growth of a website by increasing traffic and engagement.

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Social Media Marketing Tools

Social Media Marketing Tools

Social media marketing tools are beneficial for website marketing because they help you to promote your website on social platforms like Facebook, Instagram, Twitter, and more. These tools make it easier to do activities like plan posts, measure performance, and engage with your audience.

You can monitor the performance of your campaigns, get a greater awareness of your target market, and optimize your marketing strategies for best outcomes

In simple terms, social media marketing tools help you to promote website and work more efficiently that increase your online visibility and direct interaction with your audience. 

Here are 5 well-known social media tools.

6. Hootsuite

Hootsuite is a powerful social media management platform that helps businesses schedule, organize, and analyze their social media content across various platforms like Facebook, Twitter, Instagram, and more.

By automating social media posts efficiently, Hootsuite ensures consistent online presence and engagement, driving traffic from social media channels, increasing brand visibility, and encouraging audience interaction.

In simple words, Hootsuite streamlines social media efforts, allowing businesses to focus on strategic content creation and enhancing their online footprint.

7. Buffer

Buffer is crucial for social media marketing as it simplifies scheduling and managing posts on platforms like Facebook and Twitter. It helps to maintain a consistent online presence, engage your audience, and drive traffic to your website through your social media posts. Buffer allows you to schedule posts in advance, ensuring regular updates.

Buffer saves time, streamlines efforts, and helps your business stay active on social media, ultimately enhancing your website’s visibility and marketing effectiveness.

8. Sprout Social

Sprout Social allows the scheduling and publishing of content across various social media channels, engaging with the audience through comments and messages and analyzing performance metrics.

By simplifying social media activities, Sprout Social allows businesses to maintain a consistent online presence, connect with their target audience, and ultimately drive website traffic.

The platform’s analytics also offer insights to refine strategies, contributing to the overall growth of a website by optimizing social media efforts.

9. Canva (for visual content creation)

Canva is a user-friendly graphic design platform that allows users to create visually attractive content without having advanced design skills. It offers various templates that website owners can use to create professional-looking graphics, such as banners,video content, images and infographics to post on social media platforms.

This visually appealing content contributes to the social media post’s growth by attracting and maintaining visitors. With Canva’s collaborative features, teamwork is facilitated, and the design process is streamlined, allowing website owners to create various social media posts easily.

Canva is best option if you don’t have a budget to hire a graphic designer to create social media content.

10. CoSchedule (Headline Analyzer)

CoSchedule is a powerful marketing tool that makes it easier to publish blog posts timely , schedule social media posts, and drive traffic to your site.

With features like scheduling social media posts and planning content, CoSchedule helps website owners to maintain a well-organized content calendar, ensuring constant and timely publication of articles, blog and social media updates.

This organized approach enhances brand’s visibility and engagement, increasing traffic and audience growth on social media.

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Content Marketing Tools

Content marketing is creating and sharing valuable content to attract and retain a target audience. In today’s digital landscape, engaging content is essential to attract and maintain visitors. Content marketing tools play a vital role in this process. These tools enhance visibility of your business, engage audiences, and contribute to overall growth.

Let’s explore the 5 best Content Marketing tools;

11. Grammarly

Grammarly is a writing assistant tool that can help improve the quality of your content by identifying and correcting grammar, spelling, and punctuation mistakes. It also provides suggestions to enhance the clarity, style, and tone of your writing.

By using Grammarly, you can ensure that your website has professional and error-free content, which can improve user experience and credibility.

12. BuzzSumo

BuzzSumo is a tool that helps you analyze content engagement, track trends, and spot outreach opportunities across social and search. You can create more engaging and shareable content by understanding what your audience likes.

Ultimately, by leveraging BuzzSumo’s insights, website owners can optimize their content strategy, increase online visibility, and drive traffic, contributing to overall growth.

13. Evernote

Evernote is a note-taking application designed to help in growing your website by offering a centralized platform for developers to note down ideas, store web clippings, and organize notes across multiple devices.

This simplified information management process improves content creation, idea generation, and collaboration, which boosts website development.

14. HubSpot

HubSpot emerges as a game-changer That offers a comprehensive suite of tools such as Content Management System (CMS), Customer Relationship Management (CRM), and marketing automation to streamline and elevate your content marketing efforts. These tools help to create engaging content that attracts visitors, converts leads, and delights customers.

The CMS simplifies website management and content creation. HubSpot is an all-in-one solution – from managing content and social media to publishing your blog content.

By regularly posting content on HubSpot, you can boost user engagement.

15. WordPress

WordPress is a widely used CMS that provides an easy-to-use interface that makes content marketing more easy and manageable.

Its user-friendly design allows beginners and experienced users to regularly create and publish blog posts, articles, and multimedia content without difficulty. You can also easily update your content on WordPress.

Additionally, templates and plugins provide customization options to match content with your brand. By leveraging these features, businesses can effectively use WordPress as a powerful content marketing tool to attract, inform, and convert their target audience.

Email Marketing Tools

Email marketing is crucial for engaging users by allowing direct connections through personalized messages and building loyalty. Email Marketing Tools automate campaigns, segment audiences, and track performance, contributing to website growth.

They drive traffic and convert leads into customers, delivering relevant content to strengthen the business-audience relationship.

Here are 5 email marketing tools;

16. Mailchimp

Mailchimp is an email marketing platform that enables website owners to connect with their audience through personalized emails, manage subscribers, and track campaign performance. With Mailchimp, you can engage visitors, nurture leads, and build customer relationships. The platform’s analytics provide:

  • Insights for refining marketing strategies.
  • Contributing to website growth through effective communication.
  • Enhanced brand visibility.
  • Increased user engagement.

Ultimately, Mailchimp contributes to growing your website.

17. Constant Contact

Constant Contact is an email marketing platform for businesses to connect with their audience. It allows website owners to send emails, boosting customer loyalty, driving traffic, and promoting products. The tools increase website growth by enhancing engagement, improving brand awareness, and driving conversions.

18. Brevo

Brevo formally known as Sendinblue, It is one of the best marketing platforms that boosts website growth through email marketing, automation, and CRM tools.

It allows to create effective email campaigns, automates marketing tasks, and enhances customer relationship management.

Brevo helps businesses boost their online presence and implement effective marketing strategies by improving communication, nurturing leads, and fostering loyalty.

19. Moosend

Moosend is a marketing platform that offers a range of tools for email marketing, automation, and campaign management. It helps businesses to create personalized emails, automated workflows, and valuable analytics to connect with their audience.

Using Moosend, websites can enhance their outreach, build stronger relationships, and drive growth by converting leads into loyal customers.

The platform simplifies marketing efforts, allowing businesses to concentrate on generating compelling content and delivering precise, targeted messages.

20. GetResponse

GetResponse is a marketing platform that helps businesses grow their website. With email marketing and automation, businesses can save time, simplify tasks, and enhance brand awareness.

The platform’s landing page tools boost conversions, capture leads, and improve online presence, driving traffic for overall website growth.

Analytics and Monitoring Tools

Analytics and monitoring tools are crucial for improving website performance. They track metrics like traffic, user behaviour, and engagement, offering insights into user preferences. These tools identify issues that affect the website’s performance.

With this data-driven approach, website owners can make informed decisions, optimize content, and update marketing strategies, leading to overall growth and success.

Let’s explore 5 analytics and monitoring tools;

21. Hotjar

Hotjar is a website analytics and user feedback tool that provides valuable insights on user behavior. It uses heatmaps to show where users click and scroll and records user sessions to reveal how individuals navigate the site. These insights help businesses identify popular content, fix navigation issues, and enhance user experience.

By understanding user preferences, businesses can make data-driven improvements that boost engagement, conversion rates, and overall website growth.

22. Crazy Egg

Crazy Egg is a website optimization tool that provides insights into user behaviour through features like heatmaps, scrollmaps, and user recordings. Heatmaps display popular clicks, highlighting engaging content. Scrollmaps show how far users scroll, optimizing content placement. User recordings offer real-time insights into individual interactions.

These tools boost website growth by identifying user preferences, optimizing layouts, and improving the overall user experience.

23. Google Page Speed Insights

Google PageSpeed Insights is a tool that evaluates the speed of a website and provides suggestions for improvement on both mobile and desktop versions. It gives a score based on server response time, css/js files optimizations, and image optimization. These suggestions can enhance user experience, reduce bounce rates, and improve search engine rankings.
Google PageSpeed Insights

Faster-loading sites can contribute to overall growth by providing visitors a smoother and more enjoyable browsing experience.

24. Adobe Analytics

Adobe Analytics is a powerful tool for website owners to understand user behaviour, traffic sources, and content impact. It helps make informed decisions to improve user experience, refine marketing strategies, and drive website growth.

By tracking key metrics and identifying trends, Adobe Analytics assists organizations in adapting their online presence to meet the changing needs of their audience, which ultimately increases engagement and conversion rates.

25. Google Analytics

A powerful online analytics tool for website owners is Google Analytics. It offers insights into user behaviour, traffic sources, and marketing effectiveness by analyzing data like page views and conversion rates.

Google Analytics plays crucial role to increased interaction with target audience and boosts website growth.

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AI Tools for Website Marketing

AI tools are game changers nowadays. They can help you to promote a website by enhancing user experience and optimizing content.

Chatbots engage visitors in real-time and answer their queries. AI algorithms analyze user behaviour to personalize content and recommend relevant products or articles, increasing engagement. Automation tools streamline marketing processes, saving time and resources.

Overall, AI contributes to attracting and retaining more visitors to your website.

Here are the 2 most popular AI tools that were widely used for website marketing:

31. Chat GPT

Chat GPT is the most used free AI tool that helps you in various areas. Chat GPT can generate human-touched content. Its easy-to-use interface makes it a preferred choice for marketers, content creators as well as every individual. Let’s understand its key features;

Essential Key Features;

  • Understand the instructions/commands of the user and provide related content.
  • It can generate any content, such as email, applications, articles, and blogs, and it can also write code for programmers.
  • Allow users to customize the tone, writing style, word limit, etc.

So, Chat GPT is the tool that makes content creation tasks easy and valuable. You can use these tools to create engaging content for your marketing activities and make your online presence stronger by publishing user-friendly content. However, checking the content manually and doing necessary changes in ChatGPT’s content is necessary.

32. DALL·E 3

DALL.E 3 is one of the most powerful AI tools of OpenAI for image generation. It is a variant of the GPT-3 model. It can generate images with textual information. You can create various images by explaining what kind of image you want and posting it on social media accounts. These images are more attractive and can get more attention.

Also, you can create interactive and visually appealing quizzes, polls, or other engaging content on your website, which can increase user interaction and time spent on your site.

The Best Digital Marketing Tools

Tool Unique feature Pricing
Google Search Console Identify errors and security concerns Free
Ahrefs Keywords Explorer, Rank Tracker, Competitive Analysis Free plan available; start from $99/month
SEMrush Keyword Research, On-page SEO, Competitor SEO Analysis, Website Monetization Free trial ; starting at $129.95monthly
Moz Domain Overview, Competitive Research, Link Research, Rank Tracking 30 days free trail; starts at $79/month
Google Trends provides data of popular search queries and trends Free
Hootsuite Publish and schedule, Advertise content, Engage customers From $99/month
Buffer Scheduling Posts, Performance Overview, Individual Post Analytics Free option; from $6/month for 1 channel
Sprout Social Publish, schedule, draft and queue posts, Social content calendar, Review management 30-day trial; start at $249 per month
Canva Curved Text, Photo effect, Image enhancer  Free plan available; from $12.99/month
CoSchedule  Schedule social media posts Free option ;  start at $19/ month 
Grammarly Grammar and plagiarism checker, Analytics dashboard Free plan available; from $12/month
BuzzSumo Analyze content engagement, track trends, and spot outreach opportunities 30-day free trial; Start at $39/month
Evernote Web Clipper, Document Scanner, Notes Sync Start at $14.17 per month
HubSpot  Marketing Analytics, Website Builder Free plan available; from $30/month
WordPress All-in-one solution for creating, managing, and optimizing content for maximum impact Free; basic plan start at $4
Mailchimp Pre-built Email Templates, Reporting & Analytics, Email Scheduling, Send Time Optimization starting at $13 a month ; Free 30 day trial
Constant Contact Email Marketing, Track your campaigns, SMS Marketing Free plan available; from $13/month
Brevo Automation for email, SMS, chat, and WhatsApp Free plan available; from $22/month
Moosend Email Marketing, Tracking Integrations, Reporting & Analytics, Audience Management starts at $9 ; Free 30 day trial
GetResponse Live chats, Email Marketing, SMS Marketing starting at $15.6 per month
Hotjar Data capture, Heatmaps, Traffic channel filter Free option available; Start at $32/month 
Crazy Egg heatmaps, scrollmaps, traffic analysis and user recordings $49 /mo; Start free 30-day trial
Google page speed insights evaluates the speed of a website Free
Adobe Analytics Multichannel data collection,  Tag management, Cross-device Analytics, Page summary $2,000 – $2,500 a month
Google Analytics analyse your data and predict future actions Free; For Premium version – $12,500 per month
Google Ads Reach out to wider audience  $100 – $10,000 per month 
Facebook Ads Manager Built-in analysis tool called Ads Reporting $650 per month
AdEspresso Create and Manage all Ads From $49
SpyFu  Track Ad Placement & SEO Rankings, Keyword Search Results, Google Ads Advisor PPC Report, Backlinks Searches From $79/month
Unbounce High-converting landing pages for web campaigns, Popups and Sticky Bars From $99/month
Chat GPT Contextual awareness, Faster responses, Conversational tone Start with a free plan; $20/month 
DALL.E 3 Text-to-image generation models, advancement in AI-driven art creation $20/month


In conclusion, a strong online presence is vital nowadays, and website marketing tools are crucial in achieving this.

SEO tools enhance visibility and attract organic traffic; social media tools boost engagement and interaction; content marketing tools improve content quality and audience engagement; email marketing tools increase direct connections; analytics tools provide insights for informed decisions; and paid advertising tools boost website growth.

By leveraging these tools, businesses can optimize their online strategies, increase visibility, and drive sustained growth.

However, having the best tool is not enough. You should know, how to use these tools effectively. You have to use multiple tools to execute your website marketing strategies in a right way. So, having the best tools and using them in the right way is the key to growing your website. It is really difficult for one man to use these tools effectively along with other business activities.

That is why, we at WebyKing provide  digital marketing services that cover all digital marketing activities at effective pricing.

You can reach out to our experts for free consultation on how to grow your website, and which strategies are best for your website.

We’re sure this article is helpful to you. If you still have any questions about website marketing, do not hesitate to contact us.

Frequently Asked Questions

Website Marketing tools are platforms that allow businesses to promote their website and also allow them to track website performance. SEO tools , Social Media Marketing tools, Content Marketing tools, Email Marketing Tools, Analytics tools and Paid Advertising tools are types of website marketing tools.
Website marketing tools are essential to ensure a strong online presence. These tools enhance website visibility, drive traffic, and improve user experience. Website marketing tools help business to grow well and set brand image in people’s mind.
To choose the right website marketing tool, identify your specific needs, business goals, and budget. Look for user-friendly tools with essential features that meet your requirements. Also, consider customer support of a tool you choose.