In today’s digital-first world, having a website isn’t optional—it’s essential for businesses of all sizes. Whether you are a startup or an established brand, your website is often the first impression potential customers get. And if it’s slow, outdated, or hard to navigate, you risk losing valuable leads.
But here’s the catch: building a website that looks great and performs well isn’t free. So, how much does it cost for web design in 2025? The truth is, website design pricing can vary widely depending on your business needs, the complexity of the design, and who you hire.
From understanding the average cost of website design for small businesses to comparing what website designers charge per hour, this guide breaks down everything you need to know. We will explore real pricing ranges, key cost factors, and help you avoid overpaying—so you can invest wisely in a website that drives results.
Note: Website design costs can vary depending on your location. Our team serves clients across the U.S. and globally, so actual prices may differ based on regional rates, local market conditions, and currency.
Average Cost of Website Design
The average cost of website design in 2025 typically ranges from $500 to $20,000, depending on the project’s scope, features, and complexity.
For a basic website design—with minimal functionality like a simple navigation menu, contact form, and a few static pages—you can expect to pay between $500 and $2,000.
However, as you add more advanced features such as custom graphics, interactive elements, or multimedia content, the custom website design cost can increase significantly. A highly customized and professional web design with advanced functionality may cost anywhere from $2,000 to $20,000 or more.
Ultimately, your web design pricing depends on your business goals, the level of customization required, and the expertise of the designer or agency you hire.
Essential Factors That Determine Website Design Costs
Multiple elements affect the cost of website design — from the type of website to its complexity and who you hire. Let’s break it down.
Website Design Cost Based on Types of Websites
The web design pricing changes depending on the kind of website you are building. Here’s a breakdown of the most common types:
1. Landing Page Website Design Cost
A landing page is a single, conversion-focused page — ideal for product launches, lead generation, or ad campaigns. Landing page design is especially useful for small businesses looking for quick wins and clear calls-to-action.
- Typical Cost Range: $100 to $1,000
- Best for: Simple campaigns or single-offer promotions
- Cost factors: Custom layout, form integration, copywriting, graphics
2. Blog Website Design Cost
A blog website is perfect for content creators, personal brands, or businesses that rely on publishing valuable articles to build authority. These sites usually include a homepage, blog layout, and essential pages like About and Contact.
- Typical Cost Range: $200 to $2,000+
- Best for: Content-driven businesses and small business blogs
- Cost Factors: Custom theme design, CMS setup (like WordPress),
social sharing, and basic SEO features
The overall website design cost for a blog depends on how customized and content-focused your setup needs to be.
3. eCommerce Website Design Cost
An eCommerce website is built for selling products or services online. It includes everything from product pages and shopping carts to secure payment systems and customer logins — all designed to create a smooth shopping experience.
- Typical Cost Range: $1,000 to $40,000+
- Best for: Online stores, DTC brands, subscription products
- Cost Factors: Size of product catalog, level of customization,
mobile UX, backend functionality
eCommerce website costs vary mainly with your specific needs. A scalable, well-designed storefront is a smart investment — and your website design pricing will reflect the complexity of your online store.
4. Corporate Website Design Cost
A corporate website design showcases a company’s brand, services, and professionalism — often acting as the digital face of the organization. These websites typically include custom-designed pages such as team profiles, service overviews, client testimonials, and dynamic contact forms.
- Typical Cost Range: $3,000 to $20,000+
- Best for: Mid-to-large businesses, service providers,
enterprise-level companies - Cost Factors: Custom functionality, CRM integration, advanced
design, interactive elements
The professional web design pricing for corporate websites reflects their strategic importance. Investing in custom website design cost ensures your site delivers on branding, trust, and business growth.
In a nutshell,
| Types of Website | Typical Cost Range | Key Features |
|---|---|---|
| Landing Page | $100 to $1,000 | Single page, focused on conversions, call-to-action, simple form, minimal design |
| Blog Website | $200 to $2,000 | Homepage + blog layout, About & Contact pages, CMS setup (WordPress), social sharing, basic SEO |
| eCommerce | $1,000 to $50,000 | Product pages, shopping cart, payment integration, mobile UX, inventory management |
| Corporate | $3,000 to $20,000 | Custom pages, team profiles, service overviews, client testimonials, CRM integration |
Website Design Cost Based on Types of Complexity
Website design pricing can vary not just by type, but also by complexity. To make this easier to understand, we’ve broken complexity down into three levels — each with its own cost range.
1. Simple Website Design Cost
Simple websites are typically small in size, with straightforward layouts and minimal interactive features. It include core pages like Home, About, Contact, and a few service or product pages — all focused on clear, direct communication.
- Examples: Personal blogs, brochure-style sites, small business websites
- Typical Cost Range: $100 to $1,000
- Cost Factors: Page count, image quality, basic layout design,
and minimal customizations
For small businesses, the website design pricing for a simple site is an affordable way to establish an online presence without overextending your budget.
2. Average Website Design Cost
An average-complexity website is ideal for small to medium-sized businesses that need more than just the basics. These sites typically include multiple pages, interactive elements, video integration, responsive design, and light custom functionality.
- Typical Cost Range: $1,200 to $15,000
- Best for: Online stores, educational websites, small to mid-sized
business websites - Cost Factors: Page volume, visual assets (videos/images), branding
customization, and integration with tools like CRMs
or booking systems
These builds are common in small business website design cost ranges — offering a good balance of visual appeal and performance. If you’re scaling up, this level is ideal for businesses exploring custom website design costs without jumping to an enterprise-level solution.
3. Advanced Website Design Cost
Advanced websites are built for performance, scalability, and user engagement. They often include custom development, advanced UI/UX design, user dashboards, filtering systems, and interactive features to handle high traffic and large datasets.
- Typical Cost Range: $5,000 to $25,000+
- Best for: Large eCommerce sites, SaaS platforms, social networks,
and enterprise-level systems - Cost Factors: Custom features, database integration, high-end
visual content, user roles, and complex functionality
The cost of website design at this level reflects both the technical build and strategic value. Businesses that invest here are often focused on advanced workflows, platform-level functionality, and scalable digital infrastructure.
Website design cost by types of complexity:
| Types of Website | Approx. Design Cost |
|---|---|
| Simple | $100 to $1,000 |
| Average | $1200 to $15,000 |
| Advanced | $5,000 to $25,000 |
Website Design Cost Based on Type of Web Designer or Team
One of the most important factors that affects website design cost is who you hire to do the work. Whether you build an in-house team, work with freelancers, or outsource to a design agency — each option comes with its own cost structure and pros and cons.
1. In-House Web Design Team
Hiring an in-house team means your designers work directly with you, offering full control and quicker feedback loops. It is ideal for businesses with ongoing design needs and large-scale projects.
- Typical Cost Range: $85,000 to $300,000+ annually
- Best for: Enterprises or companies with continuous, high-volume
web projects - Cost Factors: Salaries, employee benefits, tools, equipment, office space
While expensive, an in-house team offers consistency and deep integration — making it valuable for long-term strategic work.
2. Freelance Website Designer
Freelancers are a budget-friendly option for small businesses and one-time design needs. They usually work independently, which keeps costs lower than agencies or in-house teams.
- Typical Cost Range: $500 to $5,000 per project
- Best for: Small businesses, startups, single-page or brochure websites
- Cost Factors: Experience, location, turnaround time, and scope
On average, freelance web design cost ranges from $15 to $100 per hour, depending on skill and location. This ties directly into the question, “How much do website designers charge per hour?” — a key cost factor when hiring solo professionals.
3. Professional Web Design Agency
Outsourcing your website design to an agency gives you access to a full team of professionals — including designers, developers, and strategists — all working together to deliver high-quality results. Agencies are specialised in handling both small and large-scale projects, while also offering strategic input and full-service capabilities.
- Typical Cost Range: $1,000 to $20,000+
- Best for: Businesses that want professional results without building
an internal team - Cost Factors: Scope of work, agency reputation, custom design needs,
added services like branding or SEO
While it’s more expensive than hiring a freelancer, agencies often offer better project management and scalability, making them a smart middle ground in terms of professional web design pricing. Many others, like WebyKing, also offer bundled packages that combine custom website design costs with digital marketing or branding.
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Website Design Cost Based on Web Designer Location
Where your designer is located can highly impact web design pricing. Rates vary depending on the local cost of living, average wages, and market demand. While talent exists globally, pricing often reflects regional economics more than skill alone.
- Typical Cost Range: $20 to $150 per hour
- Best for: Businesses open to hiring remote talent or offshore teams
- Cost Factors: Designer location, experience, currency exchange, and availability
For example, designers in North America typically charge higher rates ($75–$150/hour), while those in Asia or Eastern Europe may range from $20–$50/hour. On average, basic website design may cost between $500 to $1,500, while complex websites can range from $5,000 to $10,000+, depending on who you hire.
Understanding this difference is essential when comparing rates and building your own website design price list or selecting vendors for international projects.
| Region | Design Cost Per Hour |
|---|---|
| USA | $90 – $120 |
| UK | $70 – $100 |
| Australia | $60 – $100 |
| India | $15 – $25 |
| Western Europe | $50 – $80 |
Impact of Illustrations and Animations on Website Design Cost
Custom illustrations and animations are increasingly popular in modern web design — especially for brands that want to stand out and tell a story visually.
These enhancements not only improve user experience and engagement, but also elevate your brand perception. However, they can also increase your overall website design cost due to the creative skills, tools, and time involved.
Typical Cost Range Breakdown:
- Custom illustrations: $100 to $500+ per graphic (based on style and detail)
- Micro-animations (e.g. button hovers, icon transitions): $50 to $300+
- Lottie animations or advanced motion design: $500 to $3,000+
Cost Factors Include:
- Complexity and style of the artwork or animation
- Whether assets are custom-designed or sourced from stock libraries
- Use of advanced tools (e.g., After Effects, Lottie, SVG animation)
- Number of assets and rounds of revision required
If your website relies on visual storytelling or interactive elements, these upgrades can offer a strong return on investment — especially when aligned with your brand identity.
Illustration Design Costs
| Types of Illustrations | Design Cost per Illustration |
|---|---|
| Custom Illustration | $50 to $200 |
| Stock Illustration | $5 to $50 |
| Icon Pack | $10 to $100 |
Animation Design Costs
| Types of Animation | Design Cost per Animation |
|---|---|
| Custom Animation | $100 to $500 |
| Stock Animation | $10 to $100 |
| HTML5 Animation | $50 to $200 |
The total cost of adding illustrations and animations to your website will depend on the number of assets, their complexity, and the designer’s expertise. For brands seeking to elevate their design with visual storytelling, it’s often a worthwhile investment.
Have Questions About Website Design Costs?
Not sure what kind of website you need or what affects the price? Ask us anything — we’re here to help, no pressure.
What Are the Hidden Costs of Website Design?
Beyond initial design fees, plan for hidden website design expenses such as SEO, security monitoring, and automated backups (~$200–$500 per year). Other costs include professional content creation—copywriting, photography, or video production—and scalability needs like platform upgrades or integrations. These items are often not covered in standard web design services pricing, so it’s important to budget for them upfront.
How to Save Money on Web Design Without Losing Quality?
Here are practical strategies on how to save money on web design while keeping quality intact. These tips also help you understand what really drives web design services pricing.
- Choose the right platform: WordPress offers flexibility, Shopify is great for eCommerce, and Wix is beginner-friendly.
- DIY vs. outsource: Upload basic content or make simple updates yourself, but leave custom coding and complex UX to professionals.
- Get accurate quotes: Write a clear project brief and compare multiple proposals to avoid overpaying.
- Start small, scale later: Launch with only the pages and features you need right now; you can add advanced functions once the site starts generating revenue.
- Use quality templates as a base: A well-designed premium theme can cut custom design hours while still looking professional.
- Provide your own content: Supplying text, images, or brand assets reduces the need for paid copywriting or photography.
- Plan your site map early: A clear structure avoids costly mid-project changes or extra development work.
- Bundle services: Some agencies (like WebyKing) offer packages that include design, hosting, and maintenance at a lower combined cost.
What Is the ROI of Investing in a High-Quality Website?
A professionally designed site improves brand perception, builds trust, and boosts conversions, delivering long-term growth. The upfront investment often pays for itself through increased leads and sales. This perspective also helps you compare different website design prices and evaluate long-term value, not just upfront costs.
Website Builder vs. Custom Designer
Option | Typical Cost Range | Pros | Cons |
|---|---|---|---|
| DIY Website Builder | $10–$80/month | Low upfront cost, quick launch | Limited customization, generic templates |
| Custom Web Designer/Agency | $1,000–$20,000+ | Tailored branding, scalable features | Higher initial cost, longer build time |
Example: A WebyKing client saw a 40% jump in online inquiries within three months of launching a custom-designed site—illustrating how design quality drives measurable results.
Final Thoughts on Website Design Cost
By now, you should have a clearer understanding of website design costs — from what affects pricing to how different options compare. Whether you’re running a small business or scaling a growing brand, investing in the right design is critical to your online success.
In today’s fast-evolving digital landscape, working with professionals ensures your site stays modern, fast, and conversion-focused. From user experience to mobile responsiveness, a well-designed website can directly impact your bottom line.
At WebyKing, we specialize in creating high-performing, custom-designed websites tailored to your business goals. Our web design services cover everything from strategy and layout to full-scale development, so your website doesn’t just look good, it drives results.
Our team stays on top of design trends and business needs — so your website doesn’t just look good, it performs.
Have Questions About Website Design Costs?
Not sure what kind of website you need or what affects the price? Ask us anything — we’re here to help, no pressure.
Frequently Asked Questions
How much does web design cost in 2025?
Web design costs vary widely, but the typical website design cost breakdown 2025 shows prices ranging from $500 for simple sites to $20,000+ for complex or custom projects.
How long does it take to design a website?
The approximate time it takes to design a website ranges from 2 weeks to 2 months. However, it can vary depending on the design complexity and the workload of the designer. It is crucial to discuss the timeline before starting the project.
Should I hire a freelancer or a web design agency?
Freelancers are less expensive, but they lack resources, skills, expertise, and experience. While on the other hand, agencies have a team of experts and deliver high quality, so the cost is quite high. The choice of whether to hire a freelancer or web design agency depends on the scope of your project and budget.
What is the average cost of website design for small a business?
The average cost of web design for a small business ranges from $500 to $2,000. The cost can vary widely depending on a variety of factors, such as the features required, the level of customization, and the experience level of the designer.
How much do website designers charge per hour?
A website designer’s cost per hour starts from $50 to $150, while if you want more customization in design, then the Custom website design may start at $150 per hour or more. The cost of a website designer can vary depending on their level of experience, location, and the project’s complexity.
How much does it cost to hire a website designer?
The cost of hiring a website designer starts from $500 to over $8,000 to create or redesign a website for you. However, it can vary widely as some designers charge a flat fee, while others charge hourly rates or offer package deals.
How much does a professional website design typically cost in the U.S.?
Professional website design in the U.S. usually ranges from $2,000 to $20,000, depending on complexity, features, and the designer’s expertise.
What is a reasonable budget for a complete website project?
For small businesses, a $2,000–$10,000 budget is typical. Larger eCommerce or enterprise projects can exceed $20,000.
How much do freelance web designers usually charge compared to agencies?
Freelancers often charge $15–$100 per hour, while agencies typically quote $1,000–$20,000+ per project, offering broader expertise and project management.
What is the difference between hourly rates and fixed-price projects?
Hourly rates bill you for actual time worked, while fixed-price projects provide an agreed total. Fixed pricing offers cost certainty, but hourly billing can be more flexible for evolving projects.
How much does it cost to design a website per page?
Basic page design averages $50–$200 per page, while highly customized or interactive pages can cost $300+ each.
Which Features Increase Website Design Costs?
Custom development, eCommerce features, advanced animations, and database integrations significantly raise costs.
How much does it cost to redesign or upgrade an existing website?
A redesign typically costs 30–70% of a new build, depending on the scope and whether major features or rebranding are included.
What are the typical ongoing costs after a website is launched?
Plan for $200–$500 per year for hosting, security monitoring, automated backups, and basic SEO maintenance.
What hidden costs should I plan for when budgeting for a website?
Hidden website design expenses may include premium plugins or themes ($20–$200), advanced integrations ($500+), and professional content like copywriting, photos, or videos, which can add hundreds to thousands of dollars.
What is the return on investment (ROI) of investing in a high-quality website design?
A well-designed site often pays for itself through increased leads, higher conversions, and stronger brand credibility over time.
