How Much Does a Dental Website Design Cost?

Dental Website Design Cost

If you have started your dentist practice recently, or you are planning to expand your dental business further, you would need a well-designed custom dental website.

A beautifully designed website with great features will help you advertise your brand online and lead your practice to a new level.

Before you design your dental website, one of the questions that might appear in your mind is, How much does a dental website design cost?

We are offering dental website solutions to clients worldwide. Hence, we are familiar with the cost.

Hence, in this blog, we will provide you with the estimated cost of dental website design.

So, let’s start:

What is the Estimated Cost of Designing a Dental Website?

The cost of a dental website design mainly depends upon three broad factors, these include:
  • The type of website you are building.
  • Team composition.
  • The region from where the team is hired.

If you look at the website design services for dentistry, you will find that it is not fixed but varies significantly. For example, many high-volume companies offer their DIY websites on lease to the dentist for a rate that ranges from US $50 to $500 per month.

Some companies may charge an additional US $3200 to $7200 upfront for a mid-level dental website. However, if you are trying to build a premium dental practice website that is fully optimized for conversion, then be ready to pay US $8000 to $17,500+.

The reason for such a variation in the cost for dental website design is due to multiple factors. We will now discuss these factors in detail.

So, let’s start:

Significant Factors that Affect a Dental Website Design Cost

Nowadays, designing a highly optimized dental website can cost from US $1000 to $20,000 based on several factors. As the price disparity is quite significant, you must be aware of the essential elements that impact the design cost of the website.

Custom Design vs Template

If you adopt a template design, you have very limited flexibility in customizing it as per your needs. Moreover, you don’t have ownership of the website. You have to pay an annual fee, which increases over time.

On the contrary, there are various benefits of choosing a template. They are as follows.

Advantages of template design

  • Low prices.
  • An abundance of choices.
  • Easy to set up.
  • Reliable updates.
  • Built-in functionalities.
Compared to a template design, if you use a custom website design, every design element is customized as per your requirements. These include the layout, imagery, content, taglines, and more. Such a website is costly to develop as it has to be built ground up according to your specifications. Besides this, there are various advantages of a custom website design as follows.

Advantages of custom design

  • Flexibility with hosting.
  • Unique design.
  • SEO optimized.
  • Complete ownership and control.
  • Scalability.
  • High-performance.
Read more on Custom website vs Template

Team

The design team has a massive impact on the overall cost of your dental website design. To design your website from scratch, you can hire in-house experts, a local website development agency, a freelance team, or an outsourcing agency.

In-house experts

Hiring an in-house team just for building your dental website would be expensive.

The average cost of hiring an in-house team would be a whopping US $500,000 per year. Paying such a huge amount of money to build just one website does not make sense.

Hiring the services of a local website development agency

If you are hiring a local agency, they will work either under a contract or charge you on an hourly basis.

The average charge you have to pay a local website development agency for the design and development of your dental website would range from US $70,000 to $150,000. You may have to pay around US $60,000 per year additionally for maintenance of the website.

Hiring a freelance team

It is one of the most cost-effective solutions for designing your website. A freelance web developer can be hired for US $10,000 and for a website designer, based on the complexity of the design, you have to pay US $1500 to $2500.

The disadvantage of this is reliability. You cannot rely on freelancers when you are designing a website for your business. They work either individually or in a group of freelancers, they do not have the expertise, and they cannot walk with your vision as their vision is limited to getting the project. On the contrary, an outsourcing agency can walk parallel to your vision and deliver an excellent website that satisfies you and your audience.

Hire an outsourcing agency

It is the best option for you if you want to balance the cost with a highly professional service. The outsourcing agency will charge a bit more than the freelancers. For example, if you hire a designer in the US, you have to pay US $100 per hour, whereas the same job outsourced in India would cost only US $15 to $30 per hour.

In this option, they will dedicate a team to your project. You will also get the support of an experienced project manager who will lead the project. So you will get a reliable and skilled team in this option.

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Cost Based on Region

The cost of a dental website design varies significantly based on the location of the website design company. Let us look at the cost in different regions.
  • In the US, the charge would be US $100 to $150 per hour.
  • In Western Europe, it could come down to US $70 to $100 per hour.
  • In India, the hourly charge ranges from US $15 to $30 per hour.

Time Dedicated

The amount of time the developer spends on creating your website also affects the overall cost of your website design. Whether you are paying the developer on an hourly basis or you have taken a package deal from a website design company, it all boils down to how much time the developer spends on your project.

Some websites are relatively inexpensive to build as the developer is using a semi-customizable layout or a predetermined template. However, the performance of such a website would not be as good compared to a customized website built from scratch based on your specific requirements.

Technology and SEO

The technology involved in website design and what type of SEO strategy you have taken to improve the ranking of your website also influence the overall dental website design cost.

Domain Name and Registration Cost

Domain name registration is another cost that you have to pay. This cost includes a one-time payment that can range from US $1000 to $10,000 along with $20 or less as a subscription paid annually.

Custom Photography

Instead of using stock photos, it would be better that you upload photos of you and your staff doing their day-to-day job in your dental clinic. The cost of such a photo session is also a part of your overall website design.

Hosting Cost

Just designing your dental website is not enough. Hosting it on the proper server can impact performance a great deal. For example, if your website is hosted on a shared server, wherein it has to share the resources with other websites, its performance will suffer. Hosting on a shared server will cost you only US $5 per month.

Therefore, make sure that the hosting server you choose is of premium class that lets your website load faster and is highly secure. The hosting charge for such a premium hosting server would be around US $100 per month.

Conclusion

We conclude that the cost of designing a dental website is not fixed and is based on several factors. If you are designing the website for the first time, then the lower quotes may look attractive, but they may not give you the best solution to improve your reach to gain more patients.

Therefore, carefully look at all the options available for you and do a cost-benefit analysis. Based on it, you should choose the best website design option that provides you with an attractively designed website optimized for conversion within your budget.

If you want to know the estimated cost of dental website design, you can contact us.

WebyKing is a professional dental website design company. We have an excellent team of professionals. We can look at your dental practice in detail and provide you with a reliable solution.