Dental Branding: How to Brand Your Dental Practice?

Dental Branding

If you are a dentist, then for the long-term success of your dental practice, you have to build a trustworthy brand.

Your brand reflects you, your practice, your team, and your office. It makes people feel something special when they opt to receive treatment from you. Branding allows dentists to explore new ways in which they can present themselves.

Now, the question arises, how to do dental branding?

We have been offering dental website design & branding services for a while now. Hence, we are familiar with the branding for dentists.

To make your task easy, we have looked at the best dental websites worldwide and created the list of dental branding ideas they follow. By following the actionable instructions shared in this blog, you can go in the right direction and lead towards success.

Before we move on with the dental branding ideas, we will explain why it is beneficial for your dental practice and how it helps you grow.

So, let us start.

Why is Dental Branding So Important?

Branding offers the first impression of your dental practice to your clients. And as a first impression, you want it to go well in your favor and make your client impressed.

How Does Good Dental Branding Help Your Practice?

Dental branding is extremely crucial as it makes your practice distinct from your competitors and makes you easily recognizable. It ultimately helps in marketing your practice. If you have invested heavily in building a positive brand, you will be able to attract more patients to your dental practice, which will bring more revenue. Some of the other essential benefits of dental practice branding are as follows.
  • Increase the value of your practice
  • Build awareness about your dental practice
  • Attract new patients
  • Help patients build trust in your practice
  • Improve the pride and satisfaction of your employees
  • It improves your sales and advertisement

Essential Tips to Build Your Dental Brand

Here is a list of crucial dental branding ideas that you should follow for building your brand.

Brand Vision

The first thing you should do when trying to build dental branding is to create your brand vision. It should be simple, to the point, and focus on the ultimate goal you wish to achieve. When you are writing your brand vision, make sure that it is such that it can be attainable and easily measured so that you can monitor the progress.

Brand Guidelines

These are specific guidelines that you should make to present your brand effectively to the audience.

These rules are essential to ensure that your brand looks consistent from start to finish to all the patients. These brand guidelines support the goals of an organization and make your brand distinct from your competitors.

Creating Your Unique Selling Proposition (USP)

To successfully brand your dental practice, you must create a list of your unique aspects and strengths and present them to a unique selling proposition (USP). To find your USP, you have to answer these questions carefully:
  • Who are your target patients?
  • What makes your service unique?
  • Why would patients choose you?
  • Why did you get into the dental profession?
  • What special techniques do you use in your dental practice?

When you write your USP, it must answer crucial questions that are likely to be in the mind of your patients; why should I choose you? And what can you do for me?

You should be very specific about the points that make you unique. It could include family-oriented practice, cutting-edge dental techniques, etc.

Logo

Another crucial element of dental branding is to create a logo for your dental practice. The logo is an integral part of brand building exercise. It is a symbol, graphic, stylized text, or emblem used to identify your dental practice. To make your logo easily recognizable, it should have some inherent goal, personality, and meaning of your company.

You should make sure that your logo is displayed prominently on your website, official letters, business card, and all the places where your potential audience may look.

Website

Your website will be the first point of contact with your potential client, and as a digital representation of your practice, you must make it attractive and easy to navigate.

If you don’t have a website, you should create a new dental website as soon as possible. Ensure that your dental website design is professional. Further, make sure that it creates a great first impression on your patients leading to conversion. It should follow an easy-to-navigate visual hierarchy with a “call to action” placed strategically for improved conversion.

Media

Media can play a crucial role in creating an emotional connection of your brand with your patients. Here, you can include images, commercials, videos, team photos, product explainers, etc. Several media elements you will need (especially on your website) to improve your brand recognition are as follows.

1) Images/photography: Images can help you improve the trust of your patients in your practice, which in turn can lead to firm appointments. Some of the photographs that you must include on your website are as follows:

  • Office exterior
  • Office interior
  • Your office staff (individual people, pack shots, etc.)
  • Happy patients

2) Videos: Videos are an excellent medium to improve your brand image. You should post short, crisp, and to-the-point videos of your dental practice.

You can hire a professional photographer to shoot videos on various subjects. These subjects can be as follows.

  • Welcome to the practice
  • Hello from the owner
  • Meet the team
  • Office tour
  • Why choose us
  • Patient educational videos
  • Patient testimonials

Make Your Dental Brand Unforgettable

Once you have put all the unique benefits of your dental practice in a message, the next step is to elaborate it further and integrate it with your overall marketing strategy.

If you choose a multichannel marketing approach, you should tweak your message as per the requirement of specific channels. For example, your email message should not be the same as the message you post on Facebook. However, make sure to keep the consistency of your brand in all the messages.

Also, ensure that your branding is consistent on your website. For instance, check your About US page to find whether you have put all your credentials and experience there. The About US page should set the impression to your prospective patients that you are well qualified to serve them well.

However, it is not enough! Every dentist has a degree and has some experience. But, what makes you different?

Elaborate on why you have chosen to be a dentist? What is your vision & mission? What do you do to serve patients well? Speak your heart out and be human.

Conclusion

We hope that you liked the step-by-step guide on branding for dentists. You have also understood the importance of branding and how it can significantly improve the patient’s footfall at your dental practice.

By following the tips we have shared, you can increase traffic to your dental website and also make your brand recognizable in the community that you serve.

If you want to do branding for your existing dental website or want to create a new website that represents your brand, you can contact us.

WebyKing is a leading dental website design company. We have developed some of the best websites for dentists that represent their brand. Hence, we can understand the goal of your dental practice and provide a suitable solution.

Frequently Asked Questions
To create a dental brand, you need to consider some essential dental trends:
  • Establish an online presence
  • Optimize website
  • Utilize social media properly
  • Post optimized content
  • Remain consistent in posting content
There are different ways dentists can generate leads. They are as follows:
  • Search engine optimization
  • Content marketing
  • Social media marketing
  • Email marketing
  • Conversion rate optimization
  • Lead management
To get more customers to your dental practice, you need to implement some tips:
  • Offer discounts & freebies
  • Educate users through blog posts
  • Provide better service to the existing customers
  • Offer great customer support
  • Treat every patient equally
The cost to design a dental website starts from $3,200 and can go up to $17,500. Further, the cost depends on a wide number of factors. To know the estimated cost of a dental website, go to this guide on dental website design cost. You will also understand the factors affecting the cost.