Products, customers and orders can move. Some things can’t. Here’s the full list before you switch.
If you’re planning to leave Wix, you’ve probably asked the same questions other store owners post in the Shopify and Wix communities. Will my product images come across? Do customers need new passwords? Can I keep my reviews? What happens to my blog?
Here’s the short answer. Your products, product images, customers, order history, blog posts, page content and SEO titles can all be moved from Wix to Shopify. A few things can’t be moved and have to be rebuilt or replaced. These are your Wix design, Wix Reviews, gift card balances, customer passwords, saved payment cards and any Velo code.
This guide goes through each type of data. For each one, you’ll see what moves, which tool moves it, and the problems other store owners ran into.
Wix to Shopify: what moves at a glance
| Wix data | Can it move? | Best way to move it |
|---|---|---|
| Physical products and variants | Yes | Shopify’s Store Migration app, a CSV import or a paid migration app |
| Product images | Yes | Moved with the products, then checked one by one |
| Categories | Yes | Rebuilt as Shopify collections |
| Customers | Yes | Store Migration app or customer CSV import |
| Order history | Yes, with a paid app | Cart2Cart, LitExtension, EZ Importer or MigrationPro |
| Blog posts | Yes, with effort | A blog migration app, or copy and paste |
| Page content | Text only | Copied into pages built with your Shopify theme |
| SEO titles and descriptions | Yes | Migration app or manual entry |
| Old URLs and rankings | Kept safe, not copied | 301 redirects to the new Shopify URLs |
| Discount codes | Recreated | Set up again in Shopify admin |
| Digital products | Rebuilt | Wix can’t export them, so recreate them with a digital-delivery app |
| Wix Reviews | No | Wix can’t export reviews, so start fresh or use a paid migration service |
| Gift card balances | No | Shopify can’t import gift cards, so issue new codes |
| Design, apps, Velo code | No | Rebuilt or replaced on Shopify |
| Passwords and saved cards | No | Customers reset passwords and re-enter card details |
What you can migrate, one by one
1. Products and variants
This is the easiest part of the move. You have three ways to do it:
- Shopify’s Store Migration app (free). It imports Wix products and customers directly. Shopify notes two limits: prices by location aren’t supported, and products can have a maximum of three options.
- CSV export and import. Wix exports physical products as a CSV file (Wix’s export guide). You reformat it to Shopify’s template and import it.
- A paid migration app. It maps the fields for you and moves products with their images and variants.
What store owners run into:
- Too many rows. Wix exports up to 5,000 rows per file. Every image and variant takes its own row, so a few hundred products can need several files.
- Too many options. A Wix product can have up to six options, but Shopify allows three. A product with color, size, material and fit has to be split up, or the extra choice handled with an app.
- Digital products are missing. Wix doesn’t include them in the export. You’ll recreate them in Shopify and add a digital-delivery app.
2. Product images
Images can move, but this is the most common complaint. In one Shopify Community thread, a store owner with 350 products found that “Wix didn’t carry the images over” with a plain CSV import. Other members suggested a migration app or, for small catalogs, adding products by hand.
Today’s Wix export includes image links, and migration apps use them to copy images across. Still, check every product after the move for missing images, wrong order and blurry thumbnails. Download a full backup of your images before you close Wix.
3. Categories and collections
Your store structure can be rebuilt quickly. Wix categories become Shopify collections. Use manual collections for hand-picked groups, or automated collections that fill themselves by tag, type or price. This is a good moment to tidy up your menu too.
4. Customers
Customer records move easily. Names, emails, phone numbers, addresses and email marketing consent can come across with the Store Migration app or a customer CSV.
Passwords never move. That’s true on every platform, because passwords are encrypted. Customers either reset their password or, with Shopify’s newer customer accounts, sign in with a one-time code sent to their email. Email your customers before launch so the change doesn’t feel like a problem with your store.
5. Order history
Past orders can move, but not for free. Shopify’s CSV import doesn’t handle historical orders. Shopify points merchants to paid apps such as Cart2Cart, LitExtension, EZ Importer and MigrationPro.
Is it worth it? It is if you want each customer’s full purchase history, lifetime value and past orders in one place for support. If you only need them for records, export your Wix orders to CSV and keep the file. Wix lets you export orders by item or by order.
6. Blog posts
Blogs are the part people underestimate. Wix has no blog export tool, and its RSS feed only shows the latest 20 posts. That’s fine for a small blog, but a 100-post blog needs a blog migration app or manual copying.
The URL change matters too. Shopify always puts posts under a folder, like /blogs/news/post-name, and you can’t remove it. Every post that gets traffic needs a redirect from its old Wix address.
7. Pages
Words move; layouts don’t. Copy your About, Contact, FAQ, shipping and policy text into Shopify pages. The design is rebuilt with your theme’s sections. Shopify also has policy templates to help you fill gaps.
8. SEO titles, descriptions and rankings
Your SEO work can be kept, but only if you plan for it. Page titles, meta descriptions and image alt text can be moved by an app or by hand.
Rankings depend on redirects. Wix product pages usually live at /product-page/name, while Shopify uses /products/name. In a Shopify Community thread about lost rankings after a migration, the advice was the same every time. Set up 301 redirects, resubmit the sitemap in Google Search Console, and check that no page was left set to noindex.
One Wix-specific trap: Shopify’s documentation says URLs starting with /shop can’t be redirected, and many Wix stores use /shop. Plan a workaround before launch. For the full process, see how to migrate without losing SEO and our Shopify SEO checklist.
9. Discount codes
Discounts don’t transfer, but they’re quick to rebuild. List your active codes, their rules and end dates, then set them up again in Shopify admin before launch.
What can't be migrated (and the fix for each)
These are the items store owners are most often surprised by. None of them should stop your move, but each needs a plan.
Wix Reviews
Wix’s own help center says it’s not possible to export reviews from Wix Reviews. That’s a real loss if your products have years of social proof.
The fix: Ask your migration app provider whether they can move Wix reviews for you, and check before you pay. If they can’t, install a Shopify review app such as Judge.me, Loox or Yotpo, then send a review request email to recent buyers. Many stores rebuild a good base of reviews within a few months.
Gift card balances
Shopify’s help center is clear: you can’t import gift cards from another platform.
The fix: Export a list of every unused gift card and its balance from Wix. Then create a new Shopify gift card for each one and email customers their new code. Don’t skip this step, because it’s money customers have already paid you.
Your Wix design
Wix templates don’t work on Shopify. Every page layout is rebuilt.
The fix: Choose a Shopify theme and style it to match your brand, or have one custom-built. If Google brings you a lot of sales, keep the new design close to the old one at launch and redesign later. Our Shopify web design team handles both routes.
Wix apps
Apps are built for one platform, so none of them move.
The fix: List every app you rely on, then find a Shopify replacement for each. Our list of best Shopify apps for small business is a good place to start.
Velo code, Bookings, Events and member areas
Velo code only runs on Wix. Wix Bookings, Events and member areas have no built-in Shopify equivalent.
The fix: Rebuild them with Shopify apps or custom work. Our Shopify development team can rebuild custom features.
Passwords, saved cards and Wix Payments
Passwords and saved payment cards can’t legally or technically move between platforms. Your Wix Payments account doesn’t carry over either.
The fix: Set up Shopify Payments early, since verification can take a few days. Then tell customers they’ll reset their password and re-enter their card at their first checkout.
Before you migrate: a 10-minute data checklist
Do these before you move anything, and keep every file:
- Export your product CSV and count the rows, not just the products
- Note products with more than three options, and every digital product
- Download all product images and files
- Export your contacts and your full order history as CSV files
- Screenshot or copy your best product reviews
- List unused gift cards and their balances
- List active discount codes and their rules
- Count your blog posts and mark the ones that get Google traffic
- List every Wix app and any Velo code or Bookings features
- Crawl your site to list every URL that needs a redirect, including /shop
For the wider plan, use our website migration checklist.
Final thoughts
Moving from Wix to Shopify is mostly a question of knowing what comes with you. Products, customers, orders, blog posts and page text can all move. Your design, reviews, passwords and saved cards can’t, and gift card balances need to be reissued. None of this should stop your move, as long as each item has a plan before you start.
Three things deserve the most care: product images, redirects and blog posts. Test your images on a small batch, map every old URL to a new one, and don’t assume your SEO titles came across. Keep your Wix account active for a few weeks after launch so you can fix anything you missed.
If you’d rather not do it alone, WebyKing can audit your store first and handle the move from start to finish.
Frequently asked questions
What can be migrated from Wix to Shopify?
Products, product images, customers, order history, blog posts, page content and SEO titles and descriptions. Your design, apps, Velo code, Wix Reviews, gift card balances, passwords and saved cards can’t be moved.
Is there a free way to move my Wix store to Shopify?
Yes. Shopify’s Store Migration app imports Wix products and customers for free, and so does the CSV method. Moving order history usually needs a paid app.
Why didn't my product images transfer?
This is a common complaint. A plain CSV import can miss images or put them in the wrong order. Use the Store Migration app or a paid migration app, and check every product afterward.
Can I move my Wix product reviews?
Not with Wix’s own tools. Wix says reviews can’t be exported. Ask a migration service whether it can move them, or rebuild reviews with a Shopify review app.
Do gift cards transfer from Wix to Shopify?
No. Shopify can’t import gift cards from another platform. Create a new Shopify gift card for each unused balance and email the new codes to customers.
Will my customers need to create new accounts?
Their accounts move, but their passwords don’t. Customers reset their password or sign in with a one-time email code on Shopify’s newer customer accounts.
Can I keep my domain name?
Yes. Connect your existing domain to Shopify when you’re ready to launch, so customers visit the same web address.
How long does it take to move a Wix store to Shopify?
A small store can move in 1–3 days, while larger stores with a blog can take up to 6 weeks. Our step-by-step migration guide explains each stage.
