Templates vs Custom Built Websites: A Detailed Comparison

Templates vs Custom Built Websites: A Detailed Comparison

A website has become the most essential part of every business. Therefore, a lot of businesses have made their online presence by launching a website.

As you have planned to invest in a website, then one question might be revolving around your mind, whether to build website from scratch or use template?

For years, templates have remained one of the go-to-solutions for businesses to launch a website efficiently. On the other side, custom made websites give the freedom to businesses to design in their own way.

To make your task easy, we have done detailed research on template vs custom websites and found some essential aspects that can help you choose the best one for your business.

Before we move ahead, let’s first go through the basics:

What is a Template Website?

A template is a premade theme that represents the specific layout and features of a website.

Template websites are simple & quick to implement. You can download a free theme or purchase a paid one from the web.

Template Website

Advantages of a Template Website

  • Low upfront cost
  • Less development time
  • Quick to implement
  • Suitable for startups
  • Easy to maintain

Disadvantages of a Template Website

  • Security risks
  • Navigation issues
  • Limited functionality

What is a Custom Built Website?

A website that is developed from scratch is called a custom made website. It is designed & coded to fulfill the demand of your business.

It is flexible, and you can update it anytime your business grows. Moreover, a custom website is highly scalable as compared to a template site.

Custom Built Website

Advantages of a Custom Built Website

  • Better user experience
  • Scalable as per your business
  • SEO-Friendly
  • Fully responsive
  • Better Security

Disadvantages of a Custom Built Website

  • Time consuming
  • High cost

How to Choose the Best One for Your Business?

Here is a list of factors to consider to choose the best from custom websites vs templates:

1. Budget

The first & foremost factor that you have to consider is the price. Based on the budget, you have to determine whether to go for a template or custom website.

In general, a website is the most vital digital asset of your business where people find you and judge your credibility.

Don’t you think investing in a quality website is important for your business?

If yes, then you should note that a quality website requires quality investment. If your budget is less than $20,000, then the template is the most suitable option.

A template comes with a built-in design and hence saves your cost upfront. After your site is ready, you need to pay between $12-50 per month to keep the site running.

Now, if you think the template is clean and functional, then it too has its drawbacks.

On the flip side, if you have enough investment, choosing a custom made website is the best option. The cost of a custom website varies based on the size, features, etc.

Now, if your company is earning $2 million every year, then investing $20,000 in a custom website is absolutely fine.

The main point here is if your annual revenue is more, then investing in a custom built website is good as it directly affects your brand performance.

2. Time

The next important factor that you need to consider is the time taken to develop a website. To create & launch a quality website requires 2 to 4 months or more based on its complexity.

Moreover, there is no magic pill to speed up this process as various things are considered. This includes planning, wireframes, design, development, content, development, testing, etc.

On the flip side, if you want to launch your website as soon as possible, you need to go with a website template.

If you want to launch your product early, one better strategy is to develop a single landing page or go for a minimalistic website design. It is not a better option to create a full-fledged website in a limited time as it will cost you more in the future.

3. User Experience

User experience plays a very crucial factor in the success of a website. Therefore, before choosing a template or a custom made website, you should think of the UX design of your website.

Moreover, Steve Jobs, co-founder of Apple, consider design as the crucial element in any digital product;

User Experience

Therefore, if a website is difficult to navigate & has bad UX, users leave that website immediately, which eventually affects the business.

The primary purpose of UX is to design a website that is user-friendly and quick to navigate for everyone. This also consists of placing content in a way that even a new user can understand.

In a template website, most of the things about UX depend on the individual developing it. This consists of things such as the organization’s content & navigation, and if a user is not familiar with it, it affects the UX.

Templates don’t offer detailed tips on placing content; hence if you are working it on the first time, then it will be challenging.

Due to this, a website looks great to you but in reality, it’s not good for the end-users.

To tackle this, one simple option is to hire a web development company. They will follow a thorough process where they give utmost importance to UX by considering the needs of the current & future users. Also, they follow a detailed structure of the website that is organized & logical.

If you want to provide a top-notch experience to users, then you should go with a custom website design with your eyes closed. Also, it gives you the ability to attract more users and get better conversions.

4. Brand

The next important factor you need to consider when comparing custom made websites vs templates is a brand.

Template-based websites don’t offer the type of personalization you want for your website. In short, a template doesn’t showcase your site’s personality, identity, and overall positioning.

Moreover, a website is the most crucial virtual platform of your business that represents your brand. A template comes with many limitations and does not allow your company to express its message to users effectively.

A custom website is like the ocean, where you can put anything you want as per the needs. In short, it allows you to integrate all the things you want in a website and provide a personalized experience to users.

5. Functionality

Functionality consists of many things, and the type of functionality needed in a website depends on the business.

The template website lacks the necessary functionality. Most of the templates are not completely responsive, meaning they don’t work smoothly on both mobile & desktop.

As per the current digital era, half of the website traffic comes through mobile; hence, having a responsive website is highly important.

If you want to develop any high-end website or an eCommerce website, then going for a custom built website is essential. The reason being template-based sites don’t offer the flexibility needed for any big website.

Besides this, when comparing custom web design vs website templates, a custom website offers better security & is less susceptible to attacks. On the other side, template-based sites can be hacked easily by attackers.

6. Flexibility & Scalability

Templates are not suitable for every kind of website. Various templates come with a lot of functionalities and when you add or remove any functionality, it directly affects the code and then the user interface of the website in the long run.

Here, a template-based website may look great in the initial stage; however, what are the consequences when a company starts growing? The additional features in a template affect the site speed, and your site can’t handle the traffic easily. Moreover, you will face issues in adding functionality to the website.

While in a custom made website, you can integrate features based on your needs and budgets. Moreover, a better strategy is to hire a website development company to build a custom website. Why?

They have available resources and a team that can develop a website that meets your current goals and is also scalable in the future. Lastly, a custom-built website allows you to add functionality without affecting the traffic.

7. Maintenance & Support

The most important task that every business thinks is building & launching a website. However, the actual game starts after it where you need to invest sufficient time to keep the site running.

In both template and a custom website, adding new pages and maintaining the site is an easy task.

Despite this, a majority of people are not able to maintain a website.

In a template-based website, you don’t get quality support from the template service provider & hence, you find it hard to maintain. Besides this, a template doesn’t provide better customization; so, it is difficult to manage it.

When you choose to develop a custom website from a website development agency, they help you launch your website with ease and offer quality customer support. Apart from this, they provide sufficient training after the website launch by which you can maintain your site efficiently.

If you want to create a custom website using SaaS or CMS, then refer to the eCommerce website cost estimate given below. Also, the table offers an estimated cost of creating an eCommerce website from scratch.


Initially, it might be challenging for you to choose between a custom and a template website. However, if you ask the correct questions, then you can get your answer quickly. For instance, if you want more scalability, then a custom website is good.

Based on your requirement, you can decide the best from a custom vs template website.

Lastly, whether you want to develop a website using a template or build it from scratch, you can reach out to us.

WebY King provides website development services and has delivered the best website solutions to clients worldwide. Hence, we can understand your business needs and then offer you the best solution as per your needs.

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