Which Features Are Necessary for a Travel Website?

Published: May 10, 2024
Travel Website Key Features

Gone are the days when travelers would rely solely on phone calls to book their next adventure, often without thorough research or comparing options. Today with the shift of most businesses online, travel bookings and customer interactions have also moved to the virtual space.

If you love writing about travel, own a travel company, or are in the tourism industry, having a travel website is the need of the hour. 

However, simply having attractive destination photos on your travel agency website won’t be enough. Nowadays, Travel lovers are always on the hunt for exciting trips and deals online.

And you need to make sure they find their way to your travel agency website.

By having a fully operational website equipped with all the essential features, you’ll undoubtedly become their top choice. But let’s first understand why travel agencies need a website.

Why Do Travel Agencies Require a Website?

In the past, people used to depend on traditional ways like going to travel agencies or calling them to make travel arrangements. They would talk to travel agents to find out about different places, compare prices, and finalize their plans. But if you’re someone who still believes that offline businesses and people are convenient in the same way then “WAKE UP TO THE REALITY“. 

According to Statista’s report, 65% of global travel and tourism sales were conducted online in the most recent reporting year.

travel and tourism sales fact

Top Reasons Why Every Travel Agency Needs a Website

  • A website allows travel agencies to attract potential customers from anywhere in the world, increasing their reach beyond geographical limitations.
  • Travel agencies can use their website to display their travel services, packages, and destinations in detail, allowing travelers to gather detailed information and make well-informed decisions.
  • Websites enable travel agencies to offer online booking and reservation systems, allowing customers to conveniently plan and secure their trips directly.
  • By featuring customer testimonials, reviews, and ratings, travel agencies can establish credibility and build trust with their target audience.
  • Establish a strong online presence.

Now that we’ve discussed the importance of having a website for a travel agency let’s delve into the essential features that a travel website should have.

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Must-have Features for your Travel Website Design

When creating a travel agency website, it’s important to focus on functionality, aesthetics, and user experience. Whether starting from scratch or updating an existing site, these three aspects should be a priority. 

We’ve compiled a list of the essential features that will take your travel website design from average to exceptional.

Hotel Amenities

Offering detailed information about hotel amenities is essential for providing a seamless booking experience for travelers. Providing a comprehensive list of amenities allows users to quickly assess the facilities available at each hotel and make informed decisions based on their preferences.

Key amenities such as pools, beach access, hot tubs, Wi-Fi availability, and activities like golf or parking facilities can greatly influence travelers’ decisions when choosing accommodations. By displaying this information prominently on your website, you can ensure transparency and help users find the perfect hotel that meets their needs and preferences.

You can utilize Google to fetch these details directly.

Destination Details

  • A website allows travel agencies to attract potential customers from anywhere in the world, increasing their reach beyond geographical limitations.
  • Travel agencies can use their website to display their travel services, packages, and destinations in detail, allowing travelers to gather detailed information and make well-informed decisions.
  • Websites enable travel agencies to offer online booking and reservation systems, allowing customers to conveniently plan and secure their trips directly.
  • By featuring customer testimonials, reviews, and ratings, travel agencies can establish credibility and build trust with their target audience.
  • Establish a strong online presence.

Now that we’ve discussed the importance of having a website for a travel agency let’s delve into the essential features that a travel website should have.

Activities Page

Give this features in your Travel Website’s Activities Page:

Search & Filter: Find activities by location, category, date, price, and more.

Detailed Listings: Clear descriptions, highlights, inclusions, exclusions, and visuals showcase each activity.

User Reviews & Ratings: Reviews help users make informed decisions based on real experiences.

Seamless Booking: Book activities directly with a user-friendly interface.

Interactive Map: See activity locations and plan your itinerary visually.

Recommendations: Discover new experiences based on your interests.

Social Sharing & Save: Share activities with friends and save them for later.

Travel Packages with Customized Option (Give as much as Possible)

It is important to have a variety of travel packages on your website for a few reasons. Firstly, it allows you to cater to the different needs and preferences of your audience, which helps you attract a larger customer base. By offering packages that suit different budgets, destinations, and interests, you increase your chances of catching the attention of potential customers and turning them into bookings.

Make sure to include this necessary information in your travel package so that users can easily access everything they need in one place without any hidden details.

  • Location Details
  • Hotel or Other Accommodation Full Information
  • Transportation Options (Flight, Train, Car, or Other)
  • Activities and Excursions
  • Meals and Dining Options
  • Travel Itinerary
  • Booking and Payment Details

Search Filters (Place, Check in, Checkout, Guests Number)

Integrating search filters into your travel website has many benefits for both users and your business. By allowing users to narrow down their search based on factors like destination, check-in and check-out dates, and the number of guests, you improve the user experience and make it easier for them to find the perfect accommodation or travel package. 

This customization increases user satisfaction and engagement, resulting in higher conversion rates and repeat visits. Additionally, incorporating search filters can simplify the booking process, saving users time and effort while increasing efficiency and driving bookings for your business. 

If you prefer not to make a separate page, you have the option to incorporate this feature into your website’s home page. Search filters are crucial for providing a smooth and personalized browsing experience for travelers.

Easy Navigation

Are you feeling overwhelmed by all these features? Just like you, your website visitors might also get confused. That’s why clear navigation is essential in travel web design.

It is crucial to prioritize easy navigation and responsiveness on your travel website to improve user experience and engagement and make your site SEO-friendly. 

Simple navigation helps users explore your site smoothly and find the information or services they need without any hassle. By incorporating user-friendly menus, clear call-to-action buttons, and logical site structures, you enable visitors to easily navigate through your content, leading to higher satisfaction and retention rates. 

Travel Website Easy Navigation

Mobile Responsive Design (Mobile Friendly)

Ensuring responsiveness allows your website to adapt seamlessly to different devices and screen sizes, offering a consistent and optimized experience for users on desktops, laptops, tablets, and smartphones. This adaptability not only caters to the preferences of modern travelers but also enhances your site’s visibility on search engines, resulting in increased traffic and conversions.

Registration and Login

Logging in and signing up are essential components for a travel site, as approximately 80% of travel website features rely solely on this functionality. 

Role of Login and Registration on Your Travel Website:

  • Users can create accounts to save preferences, manage bookings, and receive travel recommendations based on their history and interests.
  • Logins provide secure access to sensitive information like payment details and booking history.
  • Easier booking for returning users, encouraging repeat visits and boosting engagement.

Payment Integration and Simple Checkout

Incorporating payment integration and ensuring a smooth checkout process on your travel website is essential for providing customers with a seamless booking experience. By offering different payment options, such as credit cards, debit cards, and online payment gateways, you cater to diverse customer preferences and enhance convenience.

Payment integration ensures security for both you and your customers by providing encrypted payment gateways that safeguard sensitive financial information.

Moreover, a simple checkout process saves users time, making it more likely for them to complete their bookings without frustration or hesitation. Overall, by adding payment integration and a simple checkout to your travel website, you enhance user experience, increase security, and ultimately drive growth and success for your business.

Additionally, prioritizing a quick refund process in case of booking cancellations due to rush or other reasons further showcases your dedication to customer satisfaction. 

Aim to refund customers within 2-5 minutes of payment cancellation. This demonstrates reliability and trustworthiness, improving customer retention and enhancing your brand’s reputation for lasting success in the travel industry.

Booking Details & Email notification

Guarantee a smooth booking process for your clients by sending them thorough booking information through email notifications. Once they finalize a booking on your site, they will instantly receive an email confirmation with a detailed PDF document outlining all the booking specifics.

Moreover, you can also send the booking details through WhatsApp for added convenience. By delivering booking confirmations promptly and efficiently, you enhance customer satisfaction and provide peace of mind, ensuring a positive experience from start to finish.

Guides and Information on Visa Requirements

You should offer helpful guides and information on visa requirements for different countries, including what documents you need, processing times, and application fees on your travel website.

This saves time and effort for your customers as they find all visa-related details in one place.

Itinerary Downloader

Offering an itinerary downloader is like giving your travelers a personal assistant in their pocket. It lets them easily save their travel plans as a PDF, perfect for on-the-go access, even without the internet. 

They can tweak their plans, jot down notes, and keep everything organized in one place. This not only makes their trip smoother but also boosts your agency’s reputation for providing top-notch service. It’s the little details that keep travelers coming back and spreading the word about your agency.

Transparent and Clear Pricing

Transparent and clear pricing is essential for building trust and confidence with your customers. Here’s how you can implement this on your travel website across various categories:

Stays: Provide upfront pricing for accommodations, including room rates, taxes, and any additional fees. Clearly outline what’s included in the price, such as breakfast, Wi-Fi, or parking.

Packages: Display package prices prominently, detailing what’s included in each package (e.g., flights, accommodations, activities). Break down the cost to show customers the value they’re getting.

Hotels: Present hotel rates clearly, including any discounts or promotions available. Provide information on room types, amenities, and any extra charges.

Flights: Show flight prices for different routes and dates, with options to filter by airline, departure time, and price range. Include details on baggage fees, seat selection, and any other add-ons.

Rental Cars: List rental car prices per day or per rental period, along with information on vehicle types, insurance options, and fuel policies. Highlight any special offers or discounts.

Cruises: Display cruise fares upfront, broken down by cabin category and itinerary. Include information on taxes, port fees, and gratuities, as well as onboard amenities and activities.

Things to Do: Offer transparent pricing for tours, activities, and attractions, with clear descriptions of what’s included in the price. Specify any age restrictions, cancellation policies, and booking requirements.

When you offer pricing that is transparent and easy to understand in every category, you give your customers the power to make informed choices and develop trust in your brand. This openness creates a positive environment for customers, leading to repeat business and referrals.

Blog Page

Adding a blog page to your travel website has many advantages. It lets you share interesting travel stories, guides to different destinations, helpful tips, and valuable industry knowledge. This helps you connect with your audience and create a sense of community. 

Moreover, a well-maintained blog improves your website’s SEO, bringing in organic traffic and establishing your brand as a trusted source in the travel industry.

Customer Reviews & Social Media

Incorporating customer reviews and social media features into your travel website has many benefits. 

Customer reviews give insights and feedback from past travelers, helping potential customers make informed decisions and trust your brand. Positive reviews can be strong endorsements, while constructive criticism offers chances for improvement.

Adding social media features lets users engage with your website and share their travel experiences with their networks. This boosts brand visibility and creates a sense of community among travelers. User-generated content like photos, videos, and testimonials shared on social media can enhance your website’s credibility and inspire others to book confidently.

By including customer reviews and social media features, you make a dynamic platform that encourages engagement, builds trust, and drives bookings for your travel business.

Customer Support

Travel planning can sometimes be complicated, as it involves various aspects such as choosing destinations, arranging packages, making bookings, and managing logistics. Having responsive and helpful customer support is crucial to ensure a seamless experience for users, which in turn enhances the chances of successful bookings.

Quick resolution to problems and helpful guidance throughout the travel planning process lead to satisfied customers. This translates to positive reviews and recommendations, attracting new users.

When users know they’ll be taken care of, they’re more likely to return to your website for future travel needs. 

Exclusive Deals and Discounts for Accommodations and Attractions

Offering discounts on your travel website can help attract customers, increase sales, drive conversions, build loyalty, and maintain a competitive edge in the market. However, it’s crucial to plan your discount offerings to make sure they align with your business goals and profitability targets.

Add On Features

Take your travel website to the next level with convenient add-on features such as:

  • Easy Flights Booking System (including Airport Pick-up)
  • Seamless Hotel Booking System (with Hotel Drop-off options)
  • Hassle-free Vehicle Rentals
  • Travel Insurance Options
  • Language Translation Services

Now that we’ve explored the powerful features that can enhance your travel website, let’s delve into real-world examples to see them in action! These industry leaders showcase how to effectively implement these features and provide inspiration for your own travel website.

Real Travel Websites that Implemented These Features



Building a travel agency website can be a complex task due to the competitive nature of the travel industry. To ensure your website stands out it’s crucial to prioritize the right features from the very beginning. This way, you avoid a lengthy and expensive process down the line.

If you need more guidance on travel web design, schedule a call with our experts and share your project details or address any questions you may have.

Frequently Asked Questions

Travel websites can be categorized into several different groups depending on their primary function. Here are some of the most common categories:

  1. Hotel Booking Websites
  2. Travel Blogs
  3. Travel Planning and Itinerary Websites
  4. Flight Booking Websites
  5. Travel Deals and Discount Websites
  6. Adventure and Outdoor Travel Websites
  7. Local Travel Guides
  8. Cruise Booking Websites
  9. Travel Forums and Communities
  10. Review and Rating Websites

Developing a basic travel website can cost anywhere from $500 to $3000. But if you add special features, the cost can go up to $5000. Visit our blog for more details on travel website cost.

You can choose which features to include based on the type of travel website you want. The features and types of travel websites are listed above to help you decide which ones are essential for your website.