Building an online store without coding or strong technical knowledge has never been easier, thanks to an extensive range of eCommerce website builders that allow business owners to create professional and dynamic stores. However, with so many options available, each with its pros and cons, finding the right eCommerce website builder can be challenging.
The right choice depends on what you need to achieve with your store, from integrating eCommerce features and functionality to controlling design to integrating marketing and third-party apps.
To help you get started, this detailed blog will evaluate the top eCommerce website builders, focusing on growing your brand and online presence. We will discuss their main features, cost, pros, cons, and how they can aid you in choosing the best eCommerce website builder for your requirements.
Shopify
If you have been dreaming about launching your online store in 2025, Shopify should be the first name on your list- and for good reason. It’s like the Swiss Army Knife of eCommerce platforms: powerful, scalable, sleek, and ready to handle everything from payments to inventory to shipping and security.
Whether you are a small boutique or scaling up to thousands of sales a day, Shopify grows with you. No coding? No problem. You can design a beautiful, functional store in no time with its drag-and-drop builder, and everything just works.
What makes Shopify stand out is its laser focus on the business side of eCommerce. You get built-in tools for marketing, SEO, inventory tracking, and even abandoned cart recovery – all under one roof. Plus, its payment system is smooth as butter, with top-notch security baked in. You’re not just building a store- you’re building a brand that sells.
Key Features
- Drag-and-drop website builder with modern, mobile-friendly themes
- Shopify Payments with multiple gateway integrations
- Abandoned cart recovery to bring back lost sales
- Unlimited products and bandwidth (no traffic limits)
- Built-in SEO tools and marketing automation
- Detailed analytics and reporting dashboards
- App Store with 8,000+ integrations to expand functionality
- Multi-channel selling (Amazon, Instagram, Facebook, TikTok & more)
- 24/7 customer support via chat, email, and phone
- Secure and fast hosting with an SSL certificate included
Pros
- Unlimited bandwidth means no extra fees, no matter your traffic
- Lightning-fast load times and a secure checkout process
- Built-in payment system avoids third-party headaches
- An extensive app ecosystem to customize your store
- Great for beginners and pros alike with scalable plans
- Multi-channel selling boosts visibility and sales reach
- 24/7 customer support means help is always a click away
Cons
- Transaction fees apply if not using Shopify Payments
- Monthly costs can add up, especially with third-party apps
- Limited customization without diving into code
- Some advanced features require higher-tier plans
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Wix
If you are looking for creative freedom and easy setup, Wix might just be your perfect match in 2025. Known for its drag-and-drop magic, Wix makes building an online store feel more like playing with digital Lego blocks- minus the tech headaches.
You don’t need to be a designer or developer to make your store look amazing. With hundreds of stunning templates, Wix lets you launch fast, tweak easily, and sell with style.
What makes Wix truly stand out is how user-friendly it is from the jump. Whether you’re selling handmade candles, digital art, or drop-shipped goods, Wix gives you the tools to run your business smoothly—inventory management, payment processing, marketing, and even booking features if you run a service-based business. It’s an all-in-one platform that doesn’t overwhelm, but still delivers serious power under the hood.
Key Features
- Intuitive drag-and-drop website builder
- 500+ professionally designed templates
- Built-in eCommerce tools for physical and digital products
- Multiple payment options, including Wix Payments, PayPal, and Stripe
- Mobile optimization out of the box
- Real-time inventory and order tracking
- Automated sales tax calculation and shipping rules
- Abandoned cart recovery to re-engage customers
- Wix App Market for added features and integrations
- SEO tools and email marketing are built-in
Pros
- Super easy setup—even for total beginners
- Tons of beautiful, mobile-ready templates to choose from
- All-in-one platform with marketing, store, and booking tools
- Transparent pricing—no hidden surprises
- Integrated blog and content creation tools
- Strong support community and helpful tutorials
- Great for small businesses and creatives looking to grow
Cons
- Less scalable than platforms like Shopify for very large stores
- Limited third-party app ecosystem compared to competitors
- Switching templates means starting your design over
- Some advanced eCommerce features require higher-tier plans
Volusion
Launched in 1999, Volusion has been a trusted name in the eCommerce space for over two decades. Designed to cater to both new entrepreneurs and seasoned retailers, it offers a one-stop solution of tools to build, manage, and scale online stores. Volusion’s user-friendly interface and extensive feature set make it a solid choice for businesses aiming for growth.
The platform provides a range of customization themes, robust inventory management, and seamless payment integrations. Additionally, Volusion offers built-in SEO tools, fast-loading pages, and 24/7 customer support to ensure a smooth eCommerce experience.
Whether you’re starting a new venture or expanding an existing business, Volusion offers the tools and support to help you succeed in the competitive online marketplace.
Key Features
- Choose from over 40 free and premium themes to create a professional-looking store
- Easily manage products, track stock levels, and set up automated restock alerts
- Accept payments through over 30 gateways, including PayPal, Stripe, and Apple Pay
- Optimize your store’s visibility with customizable meta tags, URLs, and sitemaps
- Manage your store on the go with Volusion’s mobile application
- Monitor sales, customer behavior, and traffic to make informed business decisions
- Utilize tools for email marketing, social media selling, and customer loyalty programs
Pros
- Keep more of your earnings with Volusion’s zero transaction fee policy.
- Access 24/7 customer support via chat, email, and phone (on higher plans.
- Choose from various pricing tiers to suit your business needs.
- Enhance your store’s reach with built-in marketing features.
- Personalize your store’s appearance to align with your brand.
Cons
- Lacks built-in blogging features, which may hinder content marketing efforts.
- Advanced design changes may require coding knowledge.
- Premium plans can be more expensive compared to some competitors.
- Certain plans have bandwidth restrictions, potentially incurring additional costs.
- Not suitable for businesses selling digital products like eBooks or software.
Squarespace
If design matters to you – and let’s be real, it does -Squarespace is like having a sleek, well-dressed companion who also knows how to sell your products online. Known for its beautifully polished templates, Squarespace makes it extremely easy to build an eCommerce store that looks like you hired a designer (spoiler: you didn’t).
Everything just flows – from product pages to checkout -giving your visitors that seamless “I trust this store” vibe.
Now, for 2025, they’ve sprinkled in some clever AI tools under the “Design Intelligence” umbrella. Means, it’s not trying to take over -just helping behind the scenes. It can write product descriptions, help shape your site’s layout, and even suggest designs that match your vibe. So, whether you’re a total beginner or just don’t want to sweat the small stuff, Squarespace’s blend of intuitive tools and smart tech is a solid win.
Key Features
- Award-winning designs that make your store stand out, no design degree required.
- Hosting, domain, email marketing, and SEO – all in one tidy package.
- Easily manage stock, product variations, and shipping options.
- Launch beautiful emails straight from your dashboard.
- Your store looks great on every screen, automatically.
- Get help writing product blurbs, headlines, and even SEO tags.
Pros
- Visually attractive templates that convert
- Great for creatives and small brands who want more control without code
- Solid built-in tools that eliminate the dependency on third-party apps
- Drag-and-drop simplicity with Fluid engine for flexible layouts
- Integrated marketing and analytics that help store owners keep everything in one place
Cons
- Not an ideal platform if you rely on lots of third-party plugins
- Transaction fees on lower plans (unless you upgrade)
- It can get pricey as your needs grow
- No advanced eCommerce features like multi-vendor or marketplace support
- A learning curve with the design editor, especially for newbies
Shift4 Shop
Shift4Shop isn’t just another eCommerce platform- it’s a powerhouse designed to fuel your online business growth. With a rich history dating back to its roots as 3dcart, Shift4Shop has evolved into a smart solution that caters to both budding entrepreneurs and established businesses.
What sets it apart? A generous free plan for the U.S.-based businesses processing over $1,000/month through Shift4Shop Payments, allowing you to reinvest your earnings into scaling your store.
Therefore, Shift4Shop is an excellent choice for U.S.-based entrepreneurs seeking a cost-effective, feature-rich platform to launch or scale their online store. Its free plan and advanced tools make it particularly appealing for startups and small businesses aiming to maximize their budget without sacrificing functionality.
Despite its affordability, Shift4Shop doesn’t compromise on features. From unlimited product listings to built-in SEO tools, it offers a suite of tools to help you succeed. However, like any platform, it’s not without its quirks.
Key Features
- Scale your inventory without limitations.
- Built-in email campaigns, SEO tools, and promotional scheduling.
- AI-driven fraud monitoring powered by Kount.
- Automated reminders to recover lost sales.
- Centralized systems for tracking and processing sales from multiple channels.
- Free support to transition from other platforms.
- Over 100 mobile-responsive themes tailored to various industries.
- Access to over 160 payment gateways, including PayPal, Stripe, and Bitcoin.
Pros
- Ideal for startups and small businesses.
- Keep more of your earnings.
- All-in-one solution for your eCommerce requirements.
- 24/7 customer service and extensive resources.
- Access to an HTML/CSS editor for advanced design tweaks.
Cons
- May require time to master advanced features.
- Fewer third-party integrations compared to competitors.
- Some users may find design customization limited.
- Some aspects may feel outdated or unintuitive.
- Occasional delays during peak times.
BigCommerce
BigCommerce is a robust eCommerce platform tailored for businesses that prioritize scalability and multi-channel selling. Whether you’re a startup eyeing rapid growth or an established brand expanding your digital footprint, BigCommerce offers a suite of tools to support your journey.
With its modern features, the platform empowers you to manage a vast product catalog, optimize your online presence, and reach customers across various marketplaces- all from a centralized dashboard.
One of the standout aspects of BigCommerce is its commitment to providing an all-in-one solution without imposing transaction fees. This approach allows businesses to retain more of their earnings, making it an attractive choice for those looking to maximize profitability.
Additionally, BigCommerce’s user-friendly interface ensures that even those without extensive technical expertise can navigate and utilize its features effectively.
Key Features
- Integrate with platforms like Amazon, eBay, Facebook, and Instagram to expand your reach.
- Advanced SEO tools, customize URLs, meta descriptions, and utilize structured data to enhance search engine visibility.
- Choose from over 100 mobile-responsive themes and customize them to align with your brand identity.
- Access detailed reports on sales, customer behavior, and inventory to make informed business decisions.
- Secure payment processing offers various payment gateways with built-in security features to protect customer data.
Pros
- Designed to grow with your business, handling large product catalogs and high traffic volumes.
- Keep more of your profits with zero additional charges on sales.
- Access 24/7 customer service through live chat, phone, and email.
- Manage multiple stores from a single account, catering to different brands or regions.
- Utilize features like coupons, discounts, and email campaigns to promote your products.
Cons
- Some users may find the platform’s extensive features overwhelming initially.
- The selection of free themes is limited, with premium options available at a higher cost.
- Each plan has a cap on annual sales, requiring an upgrade if exceeded.
- Advanced design customization may require coding knowledge.
- Lacks an integrated POS system, though it offers third-party integrations.
Hostinger Website Builder
Hostinger Website Builder is designed to streamline the process of creating and hosting websites. By bundling website-building tools with hosting services, Hostinger provides a cohesive platform that caters to both beginners and seasoned web developers.
This integration ensures that users can manage their website’s design and hosting from a single dashboard, simplifying the overall workflow.
The platform boasts a user-friendly drag-and-drop editor, making it accessible for those without coding experience. Additionally, Hostinger offers a variety of templates tailored to different industries, allowing users to create professional-looking websites efficiently. While the builder is intuitive, it’s essential to consider both its advantages and limitations to determine if it aligns with your specific needs.
Key Features
- Integrated Hosting combines website building with hosting services, eliminating the need for third-party hosting providers.
- Drag-and-Drop Editor allows users to design websites without any coding knowledge.
- Template Library offers a range of customizable templates suitable for various industries.
- SEO Tools provides built-in SEO features to enhance website visibility on search engines.
- Analytics Integration enables users to track website performance and visitor behavior.
- Mobile Optimization ensures websites are responsive and perform well on mobile devices.
Pros
- Combining website building and hosting, simplifying management.
- The drag-and-drop editor is intuitive, catering to users without technical expertise.
- Bundling services can be more affordable than purchasing separately.
- Templates are designed to be mobile-friendly, ensuring a broad reach.
- Offers assistance to help users navigate any challenges.
Cons
- Once a template is chosen, switching to another can be cumbersome.
- Some advanced features may require additional payments.
- It may not be suitable for large-scale websites with complex requirements.
GoDaddy
GoDaddy Website Builder offers an all-in-one platform that combines website-building tools with hosting services, catering to users who prefer a straightforward approach to establishing their online presence.
The platform is designed with ease of use in mind, featuring a drag-and-drop interface that allows users to create websites without any prior technical knowledge.
In 2025, GoDaddy introduced Airo, an AI-powered assistant that aids in website creation by generating content and providing design suggestions, further enhancing the user experience.
Key Features
- AI-Powered Assistant (Airo) assists in content generation and design suggestions.
- Mobile Optimization ensures websites are responsive and perform well on mobile devices.
- Integrated Marketing Tools include email marketing, SEO guidance, and social media integration.
- eCommerce Capabilities support online stores with features like product listings and payment processing.
- 24/7 Customer Support offers assistance via chat and phone to resolve issues promptly.
Pros
- The drag-and-drop functionality is intuitive, making it accessible for beginners.
- Combining website building, hosting, and marketing tools in one platform.
- Optimized hosting ensures quick website performance.
- Designs automatically adjust to different screen sizes.
- Access to 24/7 customer service and a knowledge base.
Cons
- Offers fewer design customization options compared to other platforms.
- Lacks an app store for third-party integrations.
- eCommerce features are basic and may not suit large-scale online stores.
- Changing templates after starting the design can be challenging.
Webflow
Webflow stands out as a powerful website builder that bridges the gap between design and development. It offers a visual interface that allows users to craft intricate layouts and animations without compromising on design precision. This makes it an ideal choice for professionals seeking full creative control over their websites.
In 2025, Webflow introduced an AI-powered site builder, enhancing the user experience by providing intelligent design suggestions and automating repetitive tasks. This innovation streamlines the design process, making it more efficient and accessible.
Key Features
- AI-Powered Site Builder Assists in generating design suggestions and automating tasks.
- Visual Design Interface allows for pixel-perfect design without writing code.
- CMS Functionality enables easy management of dynamic content.
- Responsive Design Tools ensure websites look great on all devices.
- eCommerce capabilities support online stores with customizable features.
- Clean code generation produces semantic HTML, CSS, and JavaScript.
Pros
- Offers extensive customization options.
- Accessible to users without coding knowledge.
- Ideal for content-driven websites.
- Built-in tools for search engine visibility.
- Fast and secure hosting services.
Cons
- It may be challenging for beginners.
- It can be more expensive than other builders.
- Fewer free templates are available.
- Some users report delays in response times.
Weebly
Weebly, now part of the Square ecosystem, is known for doing one thing well: making website building easy for everyone. Whether you’re launching your first online store, setting up a blog, or creating a simple portfolio, Weebly’s drag-and-drop builder keeps things clean, intuitive, and stress-free.
It doesn’t overwhelm you with too many bells and whistles — just the essentials to get a good-looking, functional site up and running.
In 2025, Weebly continues to serve as a fantastic entry point for small business owners, especially those already using Square for payments. While it might not offer the depth of customization or power of platforms like Webflow or Shopify, it shines when simplicity, affordability, and speed are what you’re after.
Key Features
- Build your site with ease, no coding required.
- Get started with a free site, complete with basic features.
- Seamless eCommerce setup if you’re using Square for in-person or online sales.
- Your site will look great on desktops, tablets, and phones.
- Share updates, stories, and SEO-rich content with ease.
- Access add-ons for marketing, scheduling, and more.
- Track site performance right from your dashboard.
Pros
- Ideal for non-techies and first-time site builders.
- Great value, especially with free and low-cost plans.
- Perfect for small retailers already using Square.
- You can have a working site live in under an hour.
- You won’t have to worry about speed or uptime.
Cons
- More advanced users may find it restrictive.
- The design selection feels a bit dated compared to competitors.
- Not ideal for complex or high-volume online stores.
- Fewer major updates or AI-driven features than rivals like Wix or Webflow.
- Your site will display Weebly ads unless you upgrade.
eCommerce Website Builders Pricing Comparison (2025)
| Platform | Paid Plan Starts From (USD) | Ideal For |
|---|---|---|
| Shopify | $29 | Small to medium businesses starting with eCommerce |
| Wix | $23 | Small businesses, bloggers, or individuals starting an online store |
| Volusion | $29 | Small retailers and hobbyists with limited product catalogs |
| Squarespace | $16 | Creatives, bloggers, and small businesses needing simple websites |
| Shift4Shop | $0 | Budget-conscious startups and businesses on a tight budget |
| BigCommerce | $29.95 | Small businesses with a growing online presence |
| GoDaddy | $9.99 | Small businesses or individuals who need a simple website |
| Webflow | $0 | Creators and small businesses starting with limited traffic |
| Weebly | $6 | Individuals or small businesses looking for a simple, low-cost website |
Choosing the right eCommerce platform is essential for the success of your online business. The pricing for each platform varies depending on the features you need, whether you’re just starting or scaling up. By selecting the right platform, you can ensure your online store is set up for growth and success.
If you’re ready to launch or revamp your eCommerce site, our team at WebyKing is here to help. We specialize in custom eCommerce website development that’s tailored to your business goals. Contact us today for a consultation, and let’s build a powerful online presence that drives results!
FAQs
What is the best eCommerce website builder for beginners in 2025?
In 2025, Wix is considered one of the best eCommerce website builders for beginners due to its intuitive drag-and-drop interface, beautiful templates, and all-in-one tools for inventory, payments, and marketing. It’s ideal for small businesses and creatives who want an easy setup without coding skills.
Which eCommerce platforms offer the best value for money?
Platforms like Shift4Shop and Weebly offer the best value for money in 2025. Shift4Shop provides a feature-rich free plan for U.S. users processing over $1,000/month, while Weebly starts at just $6/month and includes essential tools for small-scale stores, especially if you’re using Square.
How do Shopify and BigCommerce compare for scaling an online store?
Both Shopify and BigCommerce are excellent for scaling online stores, but Shopify offers a more extensive app ecosystem and user-friendly design tools, while BigCommerce is better for larger catalogs and multi-channel selling without transaction fees. Shopify is great for fast growth; BigCommerce excels in enterprise-level flexibility.
What are the key features to look for in an eCommerce website builder?
Key features to consider in an eCommerce website builder include:
Drag-and-drop design tools for ease of use
Mobile optimization for responsive shopping experiences
Payment gateway integration
SEO and marketing tools
Inventory management
Multi-channel selling capabilities (Amazon, Instagram, etc.)
Customer support and security features
