Based in Colombia, Springrose is redefining the intimate wear space with a focus on inclusivity, innovation, and comfort. They’ve become known for creating thoughtfully designed bras, including mobility-friendly options, that empower women to embrace confidence and everyday ease. With a mission centered on accessibility and care, Springrose has built a meaningful connection with customers in their unique niche.
To strengthen their digital presence, Springrose partnered with WebyKing to develop a custom Shopify website that went beyond traditional eCommerce. The result was a user-friendly platform with streamlined navigation, engaging product displays, and a smooth shopping journey tailored to their audience. This collaboration gave Springrose the technical foundation to expand its reach and scale its mission effectively in the online marketplace.
Colombia, South America
Lifestyle and readymade apparel
Time & Material
Shopify, JavaScript, Payment Gateways
As a growing intimate wear brand based in Colombia, Springrose recognized the importance of expanding beyond physical reach and establishing a strong digital presence.
To bring this vision online, they partnered with WebyKing to create a custom Shopify website tailored to their unique product line and customer needs. The result was a powerful eCommerce platform designed not only for seamless shopping but also for long-term customer connection and brand growth.
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Displaying intimate wear, especially specialized designs like mobility-friendly bras, requires careful visuals and product storytelling.
Convincing first-time online buyers about comfort, fit, and quality in such a sensitive product category takes extra effort.
Creating a smooth, error-free, and secure checkout flow is crucial to avoiding abandoned carts.
After partnering with WebyKing, Springrose gained access to a team of Shopify development specialists who could translate their vision into a robust digital platform.
Our approach focused on combining usability with brand identity while ensuring the platform could scale globally. Below are the core solutions we proposed and implemented:
We started with a detailed assessment of the existing website to identify gaps in usability and performance. This helped create a clear roadmap for enhancing design, functionality, and customer experience.
To serve a diverse audience, we integrated multilingual support across the storefront. This ensured that customers could browse and shop comfortably in their preferred language.
Our team enabled international shipping options with accurate tax and delivery logic. This allowed Springrose to expand beyond local markets and confidently serve global customers.
From advanced search filters to mobile-first layouts, we integrated key modern eCommerce features. These additions made shopping faster, more intuitive, and enjoyable for users across devices.
We implemented a customer reviews and ratings system that not only builds credibility but also empowers potential buyers with real product insights. This transparency was crucial for such a sensitive product category.
Unique to Springrose, we introduced a section highlighting the input of clinicians and health experts. This gave the brand additional credibility while reassuring customers about the comfort and safety of their purchases.
in average order value after simplifying product discovery and checkout flow.
supported by personalized email campaigns with Klaviyo.
with multilingual support and international shipping.
through an optimized, friction-free checkout experience.
collected, boosting trust and social proof within months.
resulting in improved customer satisfaction and higher conversions.
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